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Urine Away

Fail

The top 5 brands take 100% of clicks, so Urine Away is a Fail.

Flapen Score
36
36 / 100
Ranks 3,650 of 3,978 Pet Supplies niches · −15 vs the category median of 51
Market size
$7K/yr5K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
81%top-5 click share · 5 brands · 88 sellers

Flapen Score

Urine Away against its category

The dotted line is the Pet Supplies average. Past it, Urine Away is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urine Away market on Amazon at a glance

Shoppers on Amazon United States searched for Urine Away 5K times last year and spent an estimated $7K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
7.9%
Market size, estimated
$7Ka year
Peak month
September1.8× the quietest month
Top search term
urine away4K searches a year

02 · Price

A sale here is worth $18.98.

Listings sell for $18.98 on average, from $8.67 to $31.18. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $18.98 that is $0 to $2K a year per listing.

Average price
$18.98inside the $15 to $100 sweet spot
Price range
$8.67–$31.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Litter & Housebreaking. It carries 22,237 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Litter & Housebreaking
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
22,237per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Urine Away products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 57%

Demand

Urine Away search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Prime Day '24Spike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Urine Away

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
0.6%of orders come back
“Unpleasant Smell”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Urine Away questions

Answered from the same tracked data.