Urine Away
FailThe top 5 brands take 100% of clicks, so Urine Away is a Fail.
- Flapen Score
- 36 / 100Ranks 3,650 of 3,978 Pet Supplies niches · −15 vs the category median of 5136
- Market size
- $7K/yr5K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 81%top-5 click share · 5 brands · 88 sellers
Flapen Score
Urine Away against its category
The dotted line is the Pet Supplies average. Past it, Urine Away is stronger. Inside it, weaker.
Market
The Urine Away market on Amazon at a glance
Shoppers on Amazon United States searched for Urine Away 5K times last year and spent an estimated $7K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $7Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- urine away4K searches a year
02 · Price
A sale here is worth $18.98.
Listings sell for $18.98 on average, from $8.67 to $31.18. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $18.98 that is $0 to $2K a year per listing.
- Average price
- $18.98inside the $15 to $100 sweet spot
- Price range
- $8.67–$31.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Litter & Housebreaking. It carries 22,237 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Litter & Housebreaking
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 22,237per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Urine Away products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz
- Price
- $12.44
- Rating
- 4.5/5
- Reviews
- 6,646
- Age
- 4y ago

Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz
- Price
- $9.32
- Rating
- 4.6/5
- Reviews
- 21,048
- Age
- 7y ago

CloroxPro Urine Remover for Stains and Odors Refill 128 Ounces (Package May Vary)
- Price
- $23.63
- Rating
- 4.7/5
- Reviews
- 5,793
- Age
- 11y ago

Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon
- Price
- $31.08
- Rating
- 4.4/5
- Reviews
- 6,028
- Age
- 2y ago

Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz
- Price
- $12.61
- Rating
- 4.5/5
- Reviews
- 4,198
- Age
- 4y ago
Trending
estimated 90-day click momentum
CloroxPro Urine Remover for Stains and Odors Refill 128 Ounces (Package May Vary)
- Price
- $23.63
- Rating
- 4.7/5
- Reviews
- 5,793
- Age
- 11y ago

Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Original Scent 1 Gallon
- Price
- $31.18
- Rating
- 4.4/5
- Reviews
- 6,028
- Age
- 8y ago

Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz
- Price
- $12.44
- Rating
- 4.5/5
- Reviews
- 6,646
- Age
- 4y ago

Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz
- Price
- $12.61
- Rating
- 4.5/5
- Reviews
- 4,198
- Age
- 4y ago

Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz
- Price
- $9.32
- Rating
- 4.6/5
- Reviews
- 21,048
- Age
- 7y ago
Newest
by launch date
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon
- Price
- $31.08
- Rating
- 4.4/5
- Reviews
- 6,028
- Age
- 2y ago

Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz
- Price
- $12.44
- Rating
- 4.5/5
- Reviews
- 6,646
- Age
- 4y ago

Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz
- Price
- $12.61
- Rating
- 4.5/5
- Reviews
- 4,198
- Age
- 4y ago

Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula for Severe Cat Urine Stains 17.5 oz
- Price
- $8.67
- Rating
- 4.5/5
- Reviews
- 1,642
- Age
- 4y ago

Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz
- Price
- $9.32
- Rating
- 4.6/5
- Reviews
- 21,048
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
88
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Nature's Miracle56%
- Kinzua Environmental14%
- Resolve13%
- CloroxPro10%
- Rocco & Roxie Supply Co.7%
Demand
Urine Away search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Urine Away
We read the reviews and the return reasons for every product selling here.
“Unpleasant Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Urine Away questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









