urine away
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Good$8.67–$31.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Review moat
Bad22,236.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$7K$7K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, urine away is a $7K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 36/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
urine away market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$9K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 7.9%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Nature's Miracle56%
- Kinzua Environmental14%
- Resolve13%
- CloroxPro10%
- Rocco & Roxie Supply Co.7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
Top urine away products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz
Nature's Miracle$12.444.5★6,646 rev
Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz
Resolve$9.324.6★21,048 rev
CloroxPro Urine Remover for Stains and Odors Refill 128 Ounces (Package May Vary)
CloroxPro$23.634.7★5,793 rev
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon
Kinzua Environmental$31.084.4★6,028 rev
Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz
Nature's Miracle$12.614.5★4,198 rev
Newest
by launch dateUrine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon
Kinzua Environmental$31.086,028 rev
Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz
Nature's Miracle$12.446,646 rev
Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz
Nature's Miracle$12.614,198 rev
Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula for Severe Cat Urine Stains 17.5 oz
Nature's Miracle$8.671,642 rev
Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz
Resolve$9.3221,048 rev
Trending
90-day click momentumCloroxPro Urine Remover for Stains and Odors Refill 128 Ounces (Package May Vary)
CloroxPro$23.634.7★
Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Original Scent 1 Gallon
Kinzua Environmental$31.184.4★
Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz
Nature's Miracle$12.444.5★
Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz
Nature's Miracle$12.614.5★
Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz
Resolve$9.324.6★
What buyers say about urine away
What buyers praise and complain about, mined from review topics.What buyers love
“Neutral smell”
“Reliable product”
“Cleans well”
“As advertised”
“Money well spent”
“easy to open”
“The spray is consistent”
“it performs just as well”
“pet safe”
“good size”
What buyers complain about
“Unpleasant Smell”
“It doesn't work as described”
“they are a little expensive for the size”
“The sprayer did not work”
“Leaking on arrival”
“not the best cleaner”
“Got the stain out”
“Not as advertised”
“this product is not good”
“under a black light it is bright yellow”
Top return reasons
Common questions
- Is urine away profitable to sell on Amazon United States?
- The niche generates $7K/yr across 8 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the urine away niche?
- 5 brands and 88 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in urine away?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.6%.
- When does demand for urine away peak?
- Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the urine away niche?
- Listings span $8.67–$31.18; the average listing price is $18.98 (sweet spot $15–$100). The average incumbent carries 22,237 reviews — the moat a new listing must climb.