Is urinary cat treats profitable to sell on Amazon United States?

The niche generates $130K/yr across 23 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the urinary cat treats niche?

17 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in urinary cat treats?

Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.

When does demand for urinary cat treats peak?

Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the urinary cat treats niche?

Listings span $2.39–$22.64; the average listing price is $12.38 (sweet spot $15–$100). The average incumbent carries 1,499 reviews — the moat a new listing must climb.

urinary cat treats

Worth a look

Shows low returns (0.0%), but soft demand (-7.4% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.38

avg listing price — sweet spot $15–$100

Review moat

Good1,498.61

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$2.39–$22.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$130K

$130K/yr · 70K searches

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, urinary cat treats is a $130K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

urinary cat treats market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $124K–$155K; units × avg price
Launch success: 57%; 4 of 7 new (360d)
Conversion rate: 14.9%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

24%

Get Naked18%
Pro Plan Veterinary Diets17%
Rocco & Roxie Supply Co.13%
Just Try11%
Pet Honesty10%
ROYAL CANIN7%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -7.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top urinary cat treats search terms

urinary cat treats18K/yr +1.9%13.4% conv.
urinary tract cat treats13K/yr -8.3%12.9% conv.
cat urinary treats9K/yr -3.6%14.4% conv.
cranberry cat treats6K/yr -15.5%16.8% conv.
cat uti treats4K/yr +4.6%11.6% conv.
cranberry treats for cats4K/yr -16.1%16.9% conv.
uti cat treats4K/yr -7.7%12.8% conv.
urinary treats for cats3K/yr -3.5%12.4% conv.
cat treats urinary tract health4K/yr -37.4%18.0% conv.
urinary health cat treats3K/yr +10.5%13.1% conv.

All search terms

Top urinary cat treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Purina Pro Plan Veterinary Diets Urinary Health Cat Treats - 1.8 oz. Bag

Pro Plan Veterinary Diets$6.504.7★602 rev

Get Naked Urinary Health Crunchy Treats For Cats Cranberries (1 Pouch) 2.5 Oz

Get Naked$5.214.3★6,890 rev

Rocco & Roxie Cat Urinary Tract Health Supplement Cranberry and D-Mannose for Bladder UT and Kidney Support for Cats Vet-Recommended Chicken-Flavored Crunchy Chews Made in USA

Rocco & Roxie Supply Co.$13.284.6★884 rev

Cat Urinary Tract Health Crunchy & Creamy Chews - Promotes Healthy Digestion & Normal Bladder Function with Cranberry Antioxidants & Probiotics - Gut + Bladder Support Supplement (30 Day Supply)

Pet Honesty$16.904.6★2,033 rev

Just Try 13.4 OZ Urinary Tract Health Cat Treats for Indoor Cats Cranberry & D-Mannose for Kidney Bladder and UT Support Health Cat Supplement Crunchy Chews

Just Try$16.974.5★632 rev

Newest

by launch date

Multibites 330 Chews Cranberry Bites for Cat UTI Treatment with D-Mannose and Marshmallow Root Bladder Control Supplements for Cats Kidney&Urinary Tract Health Natural Ingredients Cat Urinary Treats

MULTIBITES$9.9644 rev

5mo ago

Just Try 16 OZ Cat Treats Urinary Tract Bites - Cranberry & D Mannose Formula for Bladder Health - Chicken Flavored Prevent UTI & Promote Urinary Comfort

Just Try$18.1646 rev

6mo ago

Havira Healthy Lickable Creamy Cat Treats Urinary Help Chicken & Salmon Flavor Squeeze Treats with Cranberry & DL-Methionine Functional Snacks with Real Shredded Chicken Grain Free

Havira$9.8974 rev

6mo ago

MULTIBITES 13.05 oz Urinary Tract CatTreats - Cranberry Cat Treats for UTI KidneySupport Bladder Control - Chicken &Cranberry Flavor Crunchy Snacks for Kittens

MULTIBITES$13.6976 rev

7mo ago

Just Try 300 Bites 6.35 oz Urinary Tract Bites for Cats - Cranberry & D Mannose Formula for Bladder Health - Prevent UTI & Promote Urinary Comfort - Grain Free Natural Ingredients Cat Supplements

Just Try$18.24100 rev

10mo ago

What buyers say about urinary cat treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly45%

“Cat Approved”

Taste-Overall10%

“He LOVES these treats”

Quality-Overall6%

“It's made with high quality ingredients”

Flavor5%

“the cats like the flavor”

Value For Money5%

“Well worth the price”

Ingredients-Overall4%

“Clean ingredients”

Ease Of Chewing/Swallowing4%

“They appear to be the right amount of chew”

Smell2%

“Not too smelly”

Soothing/Teething2%

“This helps my male cat keep calm”

Ease Of Use2%

“Ease of use”

What buyers complain about

Value For Money18%

“It too expensive”

Smell15%

“Bad smell”

Size-Overall7%

“The container is large”

Taste-Overall6%

“Unfortunately, my cat would not eat them”

Indigestion6%

“Massive diarrhea”

Ease Of Chewing/Swallowing4%

“they were too hard for him to chew up”

Ingredients-Overall3%

“Curious ingredients”

Quality-Overall2%

“lack of manufacturing quality info it loses 1 star”

Flavor2%

“Bad flavor”

Hard Feel2%

“hard”

Top return reasons

Ingredients-Overall29%

Flavor14%

Value For Money14%

Hard Feel14%

Size-Overall14%

Advertised Vs Actual Product14%

Common questions

Is urinary cat treats profitable to sell on Amazon United States?: The niche generates $130K/yr across 23 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the urinary cat treats niche?: 17 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in urinary cat treats?: Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
When does demand for urinary cat treats peak?: Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the urinary cat treats niche?: Listings span $2.39–$22.64; the average listing price is $12.38 (sweet spot $15–$100). The average incumbent carries 1,499 reviews — the moat a new listing must climb.