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Undercoat Rake for Dogs

Undercoat Rake for Dogs shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 51

Market size 65Growth 83Conversion 83Competition 24Returns 88Price range 79Avg price 80Brand share 45Review moat 21Quality gap 27
This niche Category average · 3,978 niches

Is Undercoat Rake for Dogs profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Undercoat Rake for Dogs is a $630K/yr Amazon United States market (414K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.

Undercoat Rake for Dogs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +80.1% over the last 90 days and 8.9% of searches end in a purchase.

$630K

revenue / yr

Units sold / yr40K
Search volume / yr+80.1%414K
Conversion rate8.9%
Avg price$17.13

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 31
Top-5 product click share71%
Open market22%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement88%
New entrants (1y)3· 3 succeeded
Avg rating4.6★
Avg reviews12,039

Top Undercoat Rake for Dogs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

$0$63K$126K$189K$252K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

31

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

17%

  • Maxpower Planet35%
  • Docrok20%
  • DOGI10%
  • Pat Your Pet7%
  • FURminator6%
  • Mars Coat King5%
  • Open — no brand owns it (8 brands, 17%)

Undercoat Rake for Dogs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume414KCVR8.9%Products17Brands14Top 5 Brands78%OOS Rate0.0%Rating4.6★Reviews12,039Avg BSR#17
15K10KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Top Undercoat Rake for Dogs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • undercoat rake for dogs153K/yr
  • undercoat rake51K/yr
  • dog undercoat rake21K/yr
  • dog rake brush for shedding22K/yr
  • dog rake24K/yr
  • under coat rake for dogs13K/yr
  • rake brush for dogs16K/yr
  • undercoat rake for cats14K/yr
  • maxpower planet pet grooming brush11K/yr
  • mars coat king14K/yr

What reviews say buyers love and hate about Undercoat Rake for Dogs

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Hair Removal36%

great for grooming

Quality-Overall11%

it feels like a quality tool

Pet Friendly9%

Dog Approved

Value For Money8%

Excellent value

Ease Of Use8%

Ease of use

What buyers complain about

73% of reviews
Functionality-Overall27%

Poor Performance

Advertised Vs Actual Product14%

False advertising

Value For Money7%

It's more expensive

Ease Of Use5%

not as easy as advertised

Sharpness5%

Not as sharp as I would have liked

Undercoat Rake for Dogs return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
39%
2Advertised Vs Actual Product
18%
3Size-Overall
12%
4Sharpness
6%
5Hair Removal
5%

Common Undercoat Rake for Dogs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Undercoat Rake for Dogs 59/100 on Amazon United States — Worth a look. The niche generates $630K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +80.1% over the last 90 days.
Search demand for Undercoat Rake for Dogs on Amazon United States peaks in May–Jun–Jul, where the busiest month runs 2.4× the quietest.