Is undercoat rake for dogs profitable to sell on Amazon United States?

The niche generates $630K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +80.1%. Flapen's verdict: Worth a look (59/100).

How competitive is the undercoat rake for dogs niche?

14 brands and 31 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in undercoat rake for dogs?

Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.4%.

When does demand for undercoat rake for dogs peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the undercoat rake for dogs niche?

Listings span $9.01–$38.90; the average listing price is $17.13 (sweet spot $15–$100). The average incumbent carries 12,039 reviews — the moat a new listing must climb.

undercoat rake for dogs

Worth a look

Shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.4%

return rate — above 6% kills the launch gate

Growth

Great+80.1%

90-day search growth — must beat 0% to launch

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.13

avg listing price — sweet spot $15–$100

Price range

Great$9.01–$38.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$630K

$630K/yr · 414K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad12,039.29

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, undercoat rake for dogs is a $630K/yr Amazon United States market (414K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

undercoat rake for dogs market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: $514K–$685K; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 8.9%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

17%

Maxpower Planet35%
Docrok20%
DOGI10%
Pat Your Pet7%
FURminator6%
Mars Coat King5%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +80.1% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top undercoat rake for dogs search terms

undercoat rake for dogs153K/yr +94.2%7.9% conv.
undercoat rake51K/yr +71.4%5.5% conv.
dog undercoat rake21K/yr +91.3%7.4% conv.
dog rake brush for shedding22K/yr +105.9%6.5% conv.
dog rake24K/yr +39.3%5.7% conv.
under coat rake for dogs13K/yr +79.9%5.8% conv.
rake brush for dogs16K/yr +33.8%5.9% conv.
undercoat rake for cats14K/yr +40.9%3.4% conv.
maxpower planet pet grooming brush11K/yr +126.6%14.1% conv.
mars coat king14K/yr +30.9%2.8% conv.

All search terms

Top undercoat rake for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maxpower Planet Original Pet Grooming Rake - Double-Sided Deshedding Dematting Tool Undercoat Rake for Dogs & Cats Extra-Wide Dog Grooming Brush & Deshedder Comb for Long Hair Reduces Shedding 95%

Maxpower Planet$11.584.6★58,052 rev

Docrok Pet Grooming Combo - Blue Deshedding Brush with Metal Comb for Detangling and Dematting Long Matted Fur on Cats and Dogs

Docrok$15.744.6★11,251 rev

DOGI Deshedding Brush - Undercoat Rake for Dogs Cats Matted Short Long Hair Coats - Double Row Stainless Steel Pins - Reduce Shedding by 90% (Blue)

DOGI$9.404.4★4,325 rev

Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly

Pat Your Pet$13.144.6★42,449 rev

FURminator Dog/Cat Grooming Rake Grooming Tool Removes Loose Hair and Tangles Gray

FURminator$9.764.6★14,169 rev

Newest

by launch date

Professional 3PCS Self Cleaning Slicker Brush & Pet Grooming Rake & Flea Comb for Dogs Cats and Horses | Double-Sided Dematting Comb & Skin Friendly Deshedding Grooming Tool | Pet Supplies (Blue)

Augwind$10.06900 rev

1mo ago

Double-Sided Pet Grooming Rake - 4-in-1 Professional Pet Grooming Kit Deshedding Dematting Tool for Dogs Cats Extra-Wide Grooming Brush & Deshedder Comb for Long & Short Haired Pets (Blue Kit 4PCS)

Neyakopaw$10.67186 rev

7mo ago

Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly

Pat Your Pet$13.1442,449 rev

11mo ago

3PCS Pet Grooming Rake & Metal Comb & Flea Comb for Cats and Dogs Double-Sided Dematting Tool Extra-Wide Deshedding Dog Brush for Long Hair to Effectively Remove Tangles Knots and Mats (Blue)

UGNEL$9.01900 rev

1y ago

Extra Large 2-Sided Undercoat Rake for Dogs & Cats Dog Brush for Shedding Remove Mats Dematting Comb Safe&Gentle Grooming Brush for German Shepherds Medium to Long-Haired Pets Premium Wooden Handle

KIZO ESLO$31.491,222 rev

2y ago

What buyers say about undercoat rake for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Removal36%

“great for grooming”

Quality-Overall11%

“it feels like a quality tool”

Pet Friendly9%

“Dog Approved”

Value For Money8%

“Excellent value”

Ease Of Use8%

“Ease of use”

Advertised Vs Actual Product8%

“As expected”

Ease Of Cleaning4%

“Cleans up easily”

Soft Feel3%

“Soft”

Strength1%

“It's very sturdy”

Durability1%

“the comb is quite durable”

What buyers complain about

Functionality-Overall27%

“Poor Performance”

Advertised Vs Actual Product14%

“False advertising”

Value For Money7%

“It's more expensive”

Ease Of Use5%

“not as easy as advertised”

Sharpness5%

“Not as sharp as I would have liked”

Quality-Overall4%

“Poor Performance”

Hair Removal4%

“Didnt do much hair removal for me”

Size-Overall3%

“Hoping for a larger size”

Thickness3%

“Its just really thick”

Durability2%

“Broke during first use”

Top return reasons

Functionality-Overall39%

Advertised Vs Actual Product18%

Size-Overall12%

Sharpness6%

Hair Removal5%

Compatibility-Overall4%

Hard Feel3%

Value For Money3%

Defective Material/Parts2%

Quality-Overall1%

Common questions

Is undercoat rake for dogs profitable to sell on Amazon United States?: The niche generates $630K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +80.1%. Flapen's verdict: Worth a look (59/100).
How competitive is the undercoat rake for dogs niche?: 14 brands and 31 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in undercoat rake for dogs?: Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.4%.
When does demand for undercoat rake for dogs peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
What does it cost to enter the undercoat rake for dogs niche?: Listings span $9.01–$38.90; the average listing price is $17.13 (sweet spot $15–$100). The average incumbent carries 12,039 reviews — the moat a new listing must climb.