undercoat brush for cats
Launch itA $2.5M/yr market growing +44.9% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$2.5M$2.5M/yr · 1.1M searches
Avg price
Great$21.51avg listing price — sweet spot $15–$100
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Great$9.54–$32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,507avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, undercoat brush for cats is a $2.5M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 56/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
undercoat brush for cats market data
- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- $1.7M–$2.2M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 10.9%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.9%
- Avg brand age
- 36 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- FURminator83%
- MIU COLOR8%
- Maxpower Planet4%
- Docrok3%
- gonicc2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.9% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 19.0×
Top undercoat brush for cats search terms
- furminator for dogs467K/yr
- furminator209K/yr
- furminator for cats172K/yr
- furminator deshedding tool for dogs59K/yr
- undercoat brush for cats30K/yr
- furminator brush28K/yr
- cat undercoat brush27K/yr
- furminator deshedding tool10K/yr
- furminator undercoat deshedding tool7K/yr
- furminator brush for dogs14K/yr
Top undercoat brush for cats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURminator Large Dog Undercoat deShedding Tool for Long Hair Reduces Loose Hair From Shedding
FURminator$32.304.7★12,847 rev
FURminator deShedding Tool For Medium to Large Cats With Short Hair Removes Loose Hair From Shedding
FURminator$31.344.7★6,870 rev
FURminator Large Dog Undercoat deShedding Tool for Short Hair Reduces Loose Hair From Shedding
FURminator$32.804.7★10,833 rev
MIU COLOR Pet Grooming Brush Deshedding Tool for Dogs & Cats Effectively Reduces Shedding by up to 95% for Short Medium and Long Pet Hair
MIU COLOR$9.544.5★20,263 rev
FURminator deShedding Tool For Medium/Large Cats Long Hair Removes Loose Hair From Shedding
FURminator$31.604.7★6,870 rev
Newest
by launch date
Docrok Pet Grooming Combo - Blue Deshedding Brush with Metal Comb for Detangling and Dematting Long Matted Fur on Cats and Dogs
Docrok$15.7411,251 rev
FURminator Ultra Premium deShedding Shampoo for Dogs Helps Reduce Excess Shedding 16 oz
FURminator$10.6815,292 rev
Maxpower Planet Original Pet Grooming Rake - Double-Sided Deshedding Dematting Tool Undercoat Rake for Dogs & Cats Extra-Wide Dog Grooming Brush & Deshedder Comb for Long Hair Reduces Shedding 95%
Maxpower Planet$11.5858,052 rev
FURminator Large Dog Undercoat deShedding Tool for Long Hair Reduces Loose Hair From Shedding
FURminator$32.3012,847 rev
FURminator deShedding Tool For Medium to Large Cats With Short Hair Removes Loose Hair From Shedding
FURminator$31.346,870 rev
Trending
90-day click momentum
Gonicc PDT- 1001 Professional Pet De Shedding comb Tool Blue
gonicc$11.984.6★
FURminator Medium Dog Undercoat deShedding Tool Short Hair Reduces Loose Hair from Shedding
FURminator$30.764.7★
FURminator deShedding Tool For Medium to Large Cats With Short Hair Removes Loose Hair From Shedding
FURminator$31.344.7★
Docrok Pet Grooming Combo - Blue Deshedding Brush with Metal Comb for Detangling and Dematting Long Matted Fur on Cats and Dogs
Docrok$15.744.6★
FURminator Large Dog Undercoat deShedding Tool for Short Hair Reduces Loose Hair From Shedding
FURminator$32.804.7★
What buyers say about undercoat brush for cats
What buyers praise and complain about, mined from review topics.What buyers love
“Great at hair removal”
“Excellent product”
“Cats love it”
“Great deal”
“Easy to handle”
“As expected”
“Easy to clean”
“feels softer”
“It's very sturdy”
“Its very comfortable”
What buyers complain about
“Poor Performance”
“False advertisement”
“Overpriced”
“Poor Quality”
“Not as easy as they say”
“This rake is Not sharp enough at all”
“breaks easily”
“it barely removed any hair from my yellow lab”
“His coat is thin”
“super short hair”
Top return reasons
Common questions
- Is undercoat brush for cats profitable to sell on Amazon United States?
- The niche generates $2.5M/yr across 12 tracked products. 90-day search growth is +44.9%. Flapen's verdict: Launch it (56/100).
- How competitive is the undercoat brush for cats niche?
- 5 brands and 25 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in undercoat brush for cats?
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.4%.
- When does demand for undercoat brush for cats peak?
- Demand peaks in Jun–Jul; the busiest month runs 19.0× the quietest.
- What does it cost to enter the undercoat brush for cats niche?
- Listings span $9.54–$32.80; the average listing price is $21.51 (sweet spot $15–$100). The average incumbent carries 15,507 reviews — the moat a new listing must climb.