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Undercoat Brush for Cats

Maybe

Shoppers spend an estimated $2.5M a year here. But the top 5 brands take 100% of clicks, so Undercoat Brush for Cats is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$2.5M/yr1.1M searches / yr
90-day growth
+44.9%search demand this quarter
Competition
77%top-5 click share · 5 brands · 25 sellers

Flapen Score

Undercoat Brush for Cats against its category

The dotted line is the Pet Supplies average. Past it, Undercoat Brush for Cats is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Undercoat Brush for Cats market on Amazon at a glance

Shoppers on Amazon United States searched for Undercoat Brush for Cats 1.1M times last year and spent an estimated $2.5M. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+44.9%
Conversion, latest week
10.9%
Market size, estimated
$2.5Ma year
Peak month
June19.0× the quietest month
Top search term
furminator for dogs467K searches a year

02 · Price

A sale here is worth $21.51.

Listings sell for $21.51 on average, from $9.54 to $32.80. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $21.51 that is $108K to $129K a year per listing.

Average price
$21.51inside the $15 to $100 sweet spot
Price range
$9.54–$32.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$108K–$129K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #6 within Grooming. It carries 15,507 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#6in Grooming
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
15,507per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Undercoat Brush for Cats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 28%
  • Brand 34%
  • Brand 43%
  • Brand 52%

Demand

Undercoat Brush for Cats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 19.0×

Search terms

Top Undercoat Brush for Cats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • furminator for dogs467K/yr
  • furminator209K/yr
  • furminator for cats172K/yr
  • furminator deshedding tool for dogs59K/yr
  • undercoat brush for cats30K/yr
  • furminator brush28K/yr
  • cat undercoat brush27K/yr
  • furminator deshedding tool10K/yr
  • furminator undercoat deshedding tool7K/yr
  • furminator brush for dogs14K/yr

Reviews and returns

What reviews say buyers love and hate about Undercoat Brush for Cats

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Hair Removal”
26%of negative reviews mention “Functionality-Overall”
1.4%of orders come back
“Poor Performance”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Undercoat Brush for Cats questions

Answered from the same tracked data.