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Ultrasonic Dog Deterrent

Fail

Shoppers spend an estimated $28K a year here, so Ultrasonic Dog Deterrent is a Fail.

Flapen Score
37
37 / 100
Ranks 3,590 of 3,978 Pet Supplies niches · −14 vs the category median of 51
Market size
$28K/yr23K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
91%top-5 click share · 7 brands · 37 sellers

Flapen Score

Ultrasonic Dog Deterrent against its category

The dotted line is the Pet Supplies average. Past it, Ultrasonic Dog Deterrent is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ultrasonic Dog Deterrent market on Amazon at a glance

Shoppers on Amazon United States searched for Ultrasonic Dog Deterrent 23K times last year and spent an estimated $28K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
4.3%
Market size, estimated
$28Ka year
Peak month
January5.6× the quietest month
Top search term
nps dog bark deterrent devices3K searches a year

02 · Price

A sale here is worth $27.41.

Listings sell for $27.41 on average, from $20.06 to $30.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.41 that is $0 to $3K a year per listing.

Average price
$27.41inside the $15 to $100 sweet spot
Price range
$20.06–$30.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #114 within Training & Behavior Aids. It carries 1,803 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.2%
Average rank
#114in Training & Behavior Aids
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
1,803per listing
Listings tracked
8

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
20 months

Products

Top Ultrasonic Dog Deterrent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

37

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

3%

  • Brand 147%
  • Brand 221%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Ultrasonic Dog Deterrent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 5.6×

Search terms

Top Ultrasonic Dog Deterrent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nps dog bark deterrent devices3K/yr
  • nps dog trainer5K/yr
  • nps4K/yr
  • scn dog training beeper handheld3K/yr
  • nps dog bark deterrent5K/yr
  • nps dog bark deterrent devices 20242K/yr
  • nps alpha1K/yr
  • nps alpha anti bark tool529/yr
  • barking control nps218/yr
  • 2024 release dog bark deterrent device114/yr

Reviews and returns

What reviews say buyers love and hate about Ultrasonic Dog Deterrent

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Functionality-Overall”
6.1%of orders come back
“DOESN'T WORK”
A buyer, on “Functionality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ultrasonic Dog Deterrent questions

Answered from the same tracked data.