Is ultra shield fly spray for horses profitable to sell on Amazon United States?

The niche generates $248K/yr across 11 tracked products. 90-day search growth is +236.3%. Flapen's verdict: Worth a look (61/100).

How competitive is the ultra shield fly spray for horses niche?

4 brands and 18 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ultra shield fly spray for horses?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Spray/Flow. The return rate is 0.6%.

When does demand for ultra shield fly spray for horses peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 14.2× the quietest.

What does it cost to enter the ultra shield fly spray for horses niche?

Listings span $18.50–$99.60; the average listing price is $50.58 (sweet spot $15–$100). The average incumbent carries 2,190 reviews — the moat a new listing must climb.

ultra shield fly spray for horses

Worth a look

Shows demand growing +236.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+236.3%

90-day search growth — must beat 0% to launch

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$18.50–$99.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$50.58

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$248K

$248K/yr · 39K searches

Review moat

Okay2,190.18

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ultra shield fly spray for horses is a $248K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 61/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

ultra shield fly spray for horses market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $202K–$253K; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 12.6%
Avg BSR: #12
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 93 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Absorbine88%
Cutter4%
Wondercide4%
Bonide3%

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — +236.3% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.2×

Open Trend

Top ultra shield fly spray for horses search terms

ultra shield fly spray8K/yr +275.9%15.4% conv.
fly spray for yard7K/yr +218.8%2.6% conv.
ultrashield fly spray for horses6K/yr +205.1%16.0% conv.
ultra shield fly spray for horses9K/yr +205.3%13.2% conv.
ultra shield4K/yr +178.0%9.5% conv.
fly repellent for outdoor lawn2K/yr +237.0%2.3% conv.
ultra shield gold fly spray for horses2K/yr +382.2%18.7% conv.
horsefly repellent for yard975/yr >1,000%0.8% conv.

All search terms

Top ultra shield fly spray for horses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Absorbine UltraShield EX 32oz Sprayer Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises

Absorbine$26.634.6★2,301 rev

Absorbine UltraShield EX 128oz Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises

Absorbine$78.314.7★1,598 rev

Absorbine UltraShield Gold Insecticide & Repellent for 100+ Insects Use on Horses

Absorbine$29.514.5★58 rev

Absorbine UltraShield Gold 128oz Insecticide & Repellent for 100+ Insects Use on Horses

Absorbine$86.424.6★46 rev

Absorbine UltraShield EX Combo 32oz Sprayer + 128oz Refill Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises

Absorbine$99.604.7★76 rev

Newest

by launch date

Absorbine UltraShield Gold Insecticide & Repellent for 100+ Insects Use on Horses

Absorbine$29.5158 rev

1y ago

Absorbine UltraShield Gold 128oz Insecticide & Repellent for 100+ Insects Use on Horses

Absorbine$86.4246 rev

1y ago

Absorbine UltraShield EX Combo 32oz Sprayer + 128oz Refill Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises

Absorbine$99.6076 rev

2y ago

Cutter Backyard Bug Control Spray Concentrate (2 Pack) Kills Mosquitoes Fleas & Listed Ants 32 fl Ounce

Cutter$18.506,643 rev

7y ago

REVENGE Horse & Stable Fly Spray 128 oz Ready-to-Use with Power Sprayer Long Lasting Flea and Tick Control

Bonide$28.18684 rev

7y ago

What buyers say about ultra shield fly spray for horses

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control33%

“No Bugs”

Spray/Flow13%

“the sprayer worked great and sprayed far”

Smell10%

“Works great, smells strong”

Quality-Overall10%

“Great reviews, greatly helpful”

Advertised Vs Actual Product5%

“Works as advertised”

Ease Of Use5%

“Easy to use”

Value For Money4%

“Worth every penny”

Safety Standards2%

“Safe for pets”

Durability2%

“The product lasts for the entire day”

Functionality-Overall1%

“Works great”

What buyers complain about

Pest/Insect Control33%

“Does not work for ants”

Functionality-Overall16%

“Not working so well”

Spray/Flow11%

“Defective spray bottle”

Value For Money10%

“Not sure this was worth the money”

Durability4%

“it actually fell apart on 1st use”

Advertised Vs Actual Product3%

“False advertisement”

Leak-Proof3%

“Item arrived leaking”

Smell2%

“Mild scent”

Allergies2%

“Causes blistering”

Size-Overall2%

“which isnt very big”

Top return reasons

Spray/Flow17%

Leak-Proof17%

Value For Money15%

Functionality-Overall11%

Pest/Insect Control10%

Advertised Vs Actual Product9%

Size-Overall8%

Defective Material/Parts2%

Add-Ons/Attachments2%

Smell1%

Common questions

Is ultra shield fly spray for horses profitable to sell on Amazon United States?: The niche generates $248K/yr across 11 tracked products. 90-day search growth is +236.3%. Flapen's verdict: Worth a look (61/100).
How competitive is the ultra shield fly spray for horses niche?: 4 brands and 18 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ultra shield fly spray for horses?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Spray/Flow. The return rate is 0.6%.
When does demand for ultra shield fly spray for horses peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 14.2× the quietest.
What does it cost to enter the ultra shield fly spray for horses niche?: Listings span $18.50–$99.60; the average listing price is $50.58 (sweet spot $15–$100). The average incumbent carries 2,190 reviews — the moat a new listing must climb.