Is ulcergard paste for horses profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the ulcergard paste for horses niche?

6 brands and 40 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in ulcergard paste for horses?

Top complaints mined from reviews: Value For Money, Thickness, Advertised Vs Actual Product. The return rate is 0.8%.

When does demand for ulcergard paste for horses peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the ulcergard paste for horses niche?

Listings span $27.61–$231.94; the average listing price is $110.95 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.

ulcergard paste for horses

Worth a look

Shows searches that convert (14.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Market size

Incredible$2.0M

$2.0M/yr · 128K searches

Review moat

Great273.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$110.95

avg listing price — sweet spot $15–$100

Price range

Okay$27.61–$231.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad92%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, ulcergard paste for horses is a $2.0M/yr Amazon United States market (128K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

ulcergard paste for horses market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $3.3M–$4.4M; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 14.2%
Avg BSR: #112
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 2.6%
Avg brand age: 91 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Merial65%
Netrca11%
Country Pride10%
WIM Scientific Laboratories7%
Manna Pro4%
PrimeGuard4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top ulcergard paste for horses search terms

ulcergard paste for horses40K/yr -9.4%16.4% conv.
ulcergard for horses23K/yr +3.3%7.0% conv.
ulcer guard for horses14K/yr -5.0%12.4% conv.
gastrogard paste for horses10K/yr -6.4%7.8% conv.
ulcergard11K/yr -18.6%10.9% conv.
omeprazole for horses8K/yr +14.6%5.5% conv.
ulcerguard for horses7K/yr +3.4%15.4% conv.
ulcer guard5K/yr +3.8%16.3% conv.
ulcerguard4K/yr -14.2%18.9% conv.
omeprazole paste for horses3K/yr +13.3%4.3% conv.

All search terms

Top ulcergard paste for horses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UlcerGard (omeprazole) Oral Paste Syringe (6.15 gm)

Merial$40.084.7★1,104 rev

6 Pack Ulcergard (Omeprazole) Oral Paste Syringe (13.68 Gm)

Merial$216.124.0★194 rev

Omeprazole Oral Paste for Horses Prevent Gastric Ulcers in Horses Guard Stomach Health for Training Racing Showing Trailering Traveling Stall Confinement and Competition 9.5 g

Netrca$27.612.9★17 rev

Ulcergard Paste 3 Pack

Country Pride$124.774.8★75 rev

UlcerGard - 6 Syringes (4 Doses Each)

WIM Scientific Laboratories$231.944.6★73 rev

Newest

by launch date

Omeprazole Oral Paste for Horses Prevent Gastric Ulcers in Horses Guard Stomach Health for Training Racing Showing Trailering Traveling Stall Confinement and Competition 9.5 g

Netrca$27.6117 rev

8mo ago

PrimeGuard (omeprazole) Oral Paste Syringe (2.28 Gm) Apple Flavor - 5 Pack

PrimeGuard$74.1174 rev

1y ago

Ulcergard Paste 3 Pack

Country Pride$124.7775 rev

3y ago

UlcerGard - 6 Syringes (4 Doses Each)

WIM Scientific Laboratories$231.9473 rev

14y ago

6 Pack Ulcergard (Omeprazole) Oral Paste Syringe (13.68 Gm)

Merial$216.12194 rev

18y ago

What buyers say about ulcergard paste for horses

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Cost effective and easy to administer”

Ease Of Use23%

“Very easy to dose”

Efficiency15%

“It is very effective”

Ease Of Chewing/Swallowing15%

“The oral paste comes in a syringe-style tube with a plunger thats easy to use”

Quality-Overall8%

“Great quality”

Advertised Vs Actual Product4%

“It did exactly what its supposed to do”

Pain Relief-Overall4%

“neither is getting hurt”

What buyers complain about

Value For Money31%

“Way to expensive for that to be happening”

Thickness12%

“so thick it won't come out of the tube”

Advertised Vs Actual Product10%

“both are the same inferior product”

Quality-Overall8%

“and realized the majority of the reviews after July 25 are negative. counterfeit really dewormer or expired”

Taste-Overall8%

“As usually my horse hates the taste”

Dosage8%

“Only need maintenance dose”

Smell8%

“As other reviewers have noted this product smells off”

Ease Of Use4%

Strength3%

“everything is flimsy”

Texture/Consistency-Overall3%

“It is not the same texture”

Top return reasons

Advertised Vs Actual Product37%

Texture/Consistency-Overall7%

Ethical Trade/Fair Trade7%

Color7%

Smell7%

Value For Money5%

Functionality-Overall4%

Product Condition4%

Taste-Overall3%

Ingredients-Overall3%

Common questions

Is ulcergard paste for horses profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the ulcergard paste for horses niche?: 6 brands and 40 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in ulcergard paste for horses?: Top complaints mined from reviews: Value For Money, Thickness, Advertised Vs Actual Product. The return rate is 0.8%.
When does demand for ulcergard paste for horses peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the ulcergard paste for horses niche?: Listings span $27.61–$231.94; the average listing price is $110.95 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.