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Turtle Tank

Pass

Turtle Tank scores 68 out of 100, a Pass. Shoppers spend an estimated $1.0M a year here, search demand grew +36.9% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 3,978 Pet Supplies niches · +17 vs the category median of 51
Market size
$1.0M/yr1.6M searches / yr
90-day growth
+36.9%search demand this quarter
Competition
36%top-5 click share · 21 brands · 30 sellers

Flapen Score

Turtle Tank against its category

The dotted line is the Pet Supplies average. Past it, Turtle Tank is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turtle Tank market on Amazon at a glance

Shoppers on Amazon United States searched for Turtle Tank 1.6M times last year and spent an estimated $1.0M. The top 5 brands take 57% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+36.9%
Conversion, latest week
1.0%
Market size, estimated
$1.0Ma year
Peak month
May1.7× the quietest month
Top search term
turtle tank849K searches a year

02 · Price

A sale here is worth $69.58.

Listings sell for $69.58 on average, from $5.02 to $385.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $69.58 that is $17K to $35K a year per listing.

Average price
$69.58inside the $15 to $100 sweet spot
Price range
$5.02–$385.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$17K–$35K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #117 within Reptiles & Amphibians. It carries 955 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
6.2%
Average rank
#117in Reptiles & Amphibians
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
955per listing
Listings tracked
44

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Turtle Tank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

21 flat

Sellers

30

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

36%

Top 20: 74%

Open market

36%

  • Brand 116%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Turtle Tank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Turtle Tank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turtle tank849K/yr
  • turtle aquarium78K/yr
  • turtle habitat67K/yr
  • turtle enclosure54K/yr
  • pecera para tortugas de agua53K/yr
  • turtle tank kit45K/yr
  • box turtle habitat40K/yr
  • turtle tanks46K/yr
  • aquatic turtle tank39K/yr
  • turtle cage37K/yr

Reviews and returns

What reviews say buyers love and hate about Turtle Tank

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Filtration”
0.9%of orders come back
“Filter doesn't work good”
A buyer, on “Filtration”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Turtle Tank questions

Answered from the same tracked data.