Is Turtle Light Bulb profitable to sell on Amazon United States?

Flapen scores Turtle Light Bulb 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $253K a year across 15 tracked products. Search demand grew -13.9% in the last 90 days.

How competitive is the Turtle Light Bulb niche on Amazon United States?

11 brands and 48 sellers compete in Turtle Light Bulb on Amazon United States. The top 5 Turtle Light Bulb products take 65% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Turtle Light Bulb?

Turtle Light Bulb buyers on Amazon United States complain most about Durability, Bulb Flicker/Dimming/Color, and Quality-Overall. An estimated 1.0% of orders come back.

When does demand for Turtle Light Bulb peak?

Search demand for Turtle Light Bulb on Amazon United States peaks in Jan–Mar–Oct–Nov, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Turtle Light Bulb niche?

Turtle Light Bulb sells for $14.14 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.13 to $30.87. The average product has 1,784 reviews, the count a new listing must catch up to.

Turtle Light Bulb

Maybe

Buyers convert on 14.3% of searches. But demand is soft, at -13.9% this quarter, so Turtle Light Bulb is a Maybe.

Flapen Score: 52
52 / 100Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size: $253K/yr125K searches / yr
90-day growth: -13.9%search demand this quarter
Competition: 65%top-5 click share · 11 brands · 48 sellers

Flapen Score

Turtle Light Bulb against its category

The dotted line is the Pet Supplies average. Past it, Turtle Light Bulb is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Turtle Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Turtle Light Bulb 125K times last year and spent an estimated $253K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Mar–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months: 125K
Growth, 90 days vs prior 90: -13.9%
Conversion, latest week: 14.3%
Market size, estimated: $253Ka year
Peak month: January3.2× the quietest month
Top search term: turtle light bulb23K searches a year

02 · Price

A sale here is worth $14.14.

Listings sell for $14.14 on average, from $5.13 to $30.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $14.14 that is $14K to $18K a year per listing.

Average price: $14.14under the $15 to $100 sweet spot
Price range: $5.13–$30.87
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $14K–$18K
Returns: 1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Reptiles & Amphibians. It carries 1,784 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #23in Reptiles & Amphibians
Average rating: 4.43 starsAmazon United States average 4.42 stars
Average reviews: 1,784per listing
Listings tracked: 15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Turtle Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

Brand 128%
Brand 224%
Brand 310%
Brand 410%
Brand 57%
Brand 67%
Open — no brand owns it (5 brands, 14%)

Demand

Turtle Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Mar, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Turtle Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

turtle light bulb23K/yr +0.8%8.9% conv.
basking bulb for bearded dragon10K/yr +36.8%9.4% conv.
100w reptile basking bulb8K/yr +18.9%18.2% conv.
turtle heat lamp bulb12K/yr -7.4%10.0% conv.
halogen heat bulb8K/yr -6.9%2.2% conv.
100 watt heat bulb11K/yr -32.8%11.8% conv.
100 watt reptile heat bulb9K/yr -27.7%16.4% conv.
100 watt basking bulbs for reptiles6K/yr -37.3%13.8% conv.
basking bulb 100w4K/yr -17.6%13.4% conv.
leopard gecko light bulb4K/yr +4.4%5.5% conv.

Reviews and returns

What reviews say buyers love and hate about Turtle Light Bulb

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”

43%of negative reviews mention “Durability”

1.0%of orders come back

“Failed at about 1 1/2 months”

A buyer, on “Durability”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Turtle Light Bulb questions

Answered from the same tracked data.

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