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Turtle Food Shrimp

Fail

The top 5 brands take 93% of clicks, so Turtle Food Shrimp is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$103K/yr50K searches / yr
90-day growth
+27.9%search demand this quarter
Competition
64%top-5 click share · 8 brands · 38 sellers

Flapen Score

Turtle Food Shrimp against its category

The dotted line is the Pet Supplies average. Past it, Turtle Food Shrimp is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turtle Food Shrimp market on Amazon at a glance

Shoppers on Amazon United States searched for Turtle Food Shrimp 50K times last year and spent an estimated $103K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 19.4% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+27.9%
Conversion, latest week
19.4%
Market size, estimated
$103Ka year
Peak month
August1.5× the quietest month
Top search term
turtle food shrimp12K searches a year

02 · Price

A sale here is worth $10.54.

Listings sell for $10.54 on average, from $3.49 to $23.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $10.54 that is $5K to $8K a year per listing.

Average price
$10.54under the $15 to $100 sweet spot
Price range
$3.49–$23.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #54 within Fish & Aquatic Pets. It carries 3,080 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
93%
Out of stock, average day
1.8%
Average rank
#54in Fish & Aquatic Pets
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,080per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Turtle Food Shrimp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

38

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Brand 158%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Turtle Food Shrimp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Turtle Food Shrimp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turtle food shrimp12K/yr
  • dried shrimp for turtles8K/yr
  • turtle shrimp6K/yr
  • turtle shrimp food6K/yr
  • freeze dried shrimp for turtles5K/yr
  • red shrimp turtle food5K/yr
  • shrimp for turtles5K/yr
  • shrimp turtle food4K/yr

Reviews and returns

What reviews say buyers love and hate about Turtle Food Shrimp

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Pet Friendly”
25%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“It didn't smell like it normally does”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Turtle Food Shrimp questions

Answered from the same tracked data.