Is Turtle Food profitable to sell on Amazon United States?

Flapen scores Turtle Food 64 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.4M a year across 26 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +36.8% in the last 90 days.

How competitive is the Turtle Food niche on Amazon United States?

8 brands and 39 sellers compete in Turtle Food on Amazon United States. The top 5 Turtle Food products take 44% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Turtle Food?

Turtle Food buyers on Amazon United States complain most about Smell, Size-Overall, and Value For Money. An estimated 0.0% of orders come back.

When does demand for Turtle Food peak?

Search demand for Turtle Food on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Turtle Food niche?

Turtle Food sells for $12.59 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $3.49 to $35.52. The average product has 5,183 reviews, the count a new listing must catch up to.

Turtle Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 94% of clicks, so Turtle Food is a Maybe.

Flapen Score: 64
64 / 100Top 6% of 3,978 Pet Supplies niches · +13 vs the category median of 51
Market size: $2.4M/yr1.1M searches / yr
90-day growth: +36.8%search demand this quarter
Competition: 44%top-5 click share · 8 brands · 39 sellers

Flapen Score

Turtle Food against its category

The dotted line is the Pet Supplies average. Past it, Turtle Food is stronger. Inside it, weaker.

64Maybe

This niche Category average

See the method

Market

The Turtle Food market on Amazon at a glance

Shoppers on Amazon United States searched for Turtle Food 1.1M times last year and spent an estimated $2.4M. The top 5 brands take 94% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months: 1.1M
Growth, 90 days vs prior 90: +36.8%
Conversion, latest week: 17.6%
Market size, estimated: $2.4Ma year
Peak month: July1.6× the quietest month
Top search term: turtle food703K searches a year

02 · Price

A sale here is worth $12.59.

Listings sell for $12.59 on average, from $3.49 to $35.52. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $12.59 that is $63K to $76K a year per listing.

Average price: $12.59under the $15 to $100 sweet spot
Price range: $3.49–$35.52
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 150K–200K
Units per listing a year: 5,000–6,000
Revenue per listing a year: $63K–$76K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Reptiles & Amphibians. It carries 5,183 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 54%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #30in Reptiles & Amphibians
Average rating: 4.67 starsAmazon United States average 4.42 stars
Average reviews: 5,183per listing
Listings tracked: 26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Turtle Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

44%

Top 20: 94%

Open market

Brand 135%
Brand 231%
Brand 314%
Brand 49%
Brand 55%
Brand 63%
Open — no brand owns it (2 brands, 2%)

Demand

Turtle Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Turtle Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

turtle food703K/yr +37.4%15.0% conv.
aquatic turtle food74K/yr +33.7%11.5% conv.
comida para tortugas de agua40K/yr +48.7%7.5% conv.
turtle food red eared slider40K/yr +9.7%13.5% conv.
reptomin turtle food24K/yr +31.3%14.7% conv.
turtle pellets18K/yr +54.1%10.9% conv.
turtle food for aquatic turtles14K/yr +14.4%12.1% conv.
red eared slider turtle food18K/yr +34.5%11.4% conv.
turtle food pellets15K/yr +25.5%9.6% conv.
reptomin turtle food floating sticks14K/yr +98.6%14.4% conv.

Reviews and returns

What reviews say buyers love and hate about Turtle Food

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Pet Friendly”

15%of negative reviews mention “Smell”

<0.1%of orders come back, a rate Amazon rounds to zero

“had a funny smell”

A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Turtle Food questions

Answered from the same tracked data.

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