Turtle Food

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+36.8%

Conversion, latest week

17.6%

Market size, estimated

$2.4Ma year

Peak month

July1.6× the quietest month

Top search term

turtle food703K searches a year

Listings sell for $12.59 on average, from $3.49 to $35.52. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $12.59 that is $63K to $76K a year per listing.

Average price

$12.59under the $15 to $100 sweet spot

Price range

$3.49–$35.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$63K–$76K

Returns

0.0%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Reptiles & Amphibians. It carries 5,183 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#30in Reptiles & Amphibians

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

5,183per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months