Turtle Filter Cartridges
MaybeBuyers convert on 12.9% of searches. But the top 5 brands take 96% of clicks, so Turtle Filter Cartridges is a Maybe.
- Flapen Score
- 52 / 100Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 5152
- Market size
- $122K/yr46K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 53%top-5 click share · 8 brands · 39 sellers
Flapen Score
Turtle Filter Cartridges against its category
The dotted line is the Pet Supplies average. Past it, Turtle Filter Cartridges is stronger. Inside it, weaker.
Market
The Turtle Filter Cartridges market on Amazon at a glance
Shoppers on Amazon United States searched for Turtle Filter Cartridges 46K times last year and spent an estimated $122K. The top 5 brands take 96% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $122Ka year
- Top search term
- zilla turtle filter15K searches a year
02 · Price
A sale here is worth $20.64.
Listings sell for $20.64 on average, from $6.37 to $44.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.64 that is $2K to $5K a year per listing.
- Average price
- $20.64inside the $15 to $100 sweet spot
- Price range
- $6.37–$44.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #261 within Fish & Aquatic Pets. It carries 3,871 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #261in Fish & Aquatic Pets
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 3,871per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Turtle Filter Cartridges products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tetra ReptoFilter Medium Filter Cartridges for Terrariums 3 Count Fits TetraFauna ReptoFilter 20 gal Viquarium and Decorative ReptoFilter
- Price
- $7.61
- Rating
- 4.7/5
- Reviews
- 12,060
- Age
- 19y ago

Tetra ReptoFilter Terrarium Filtration Keeps Water Clear
- Price
- $17.40
- Rating
- 4.3/5
- Reviews
- 3,067
- Age
- 19y ago

Zilla Replacement Filter Cartridges Medium 3 Count ( Pack of 1)
- Price
- $6.97
- Rating
- 4.7/5
- Reviews
- 2,772
- Age
- 15y ago

Zilla Reptile Pet Terrarium Water Filter Replacement Cartridge Large 3-Pack
- Price
- $9.25
- Rating
- 4.7/5
- Reviews
- 2,772
- Age
- 12y ago

Zilla Aquatic Pet Reptile Internal Water Filter For Up To 20 Gallons
- Price
- $24.49
- Rating
- 4.2/5
- Reviews
- 3,125
- Age
- 9y ago
Trending
estimated 90-day click momentum
6 Pack Turtle Tank Large Filter Cartridges Compatible with Zilla Turtle Filter Cartridges for Aquarium Reptile Terrarium Filter Cartridge for Zilla for 40G and Large Basking Platform Filter 40G
- Price
- $16.96
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 5mo ago

JackSuper 4pcs Aquarium Waterfall Reptiles Turtle Filter Cartridges Replacement Waterfall Filter only Ultra-Activated Carbon with Whisper Technology (4pcs Filter Cartridges)
- Price
- $6.93
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 8y ago

Zilla Aquatic Pet Reptile Internal Water Filter For Up To 20 Gallons
- Price
- $24.49
- Rating
- 4.2/5
- Reviews
- 3,125
- Age
- 9y ago

Moonorange 10 Pack Auqarium Filter Replacement Plates Turtle Tank Filter Sponges Suitable for 3.5W 280L/H Low-Water Filter
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 2y ago

Zilla Replacement Filter Cartridges Medium 3 Count ( Pack of 1)
- Price
- $6.97
- Rating
- 4.7/5
- Reviews
- 2,772
- Age
- 15y ago
Newest
by launch date
6 Pack Turtle Tank Large Filter Cartridges Compatible with Zilla Turtle Filter Cartridges for Aquarium Reptile Terrarium Filter Cartridge for Zilla for 40G and Large Basking Platform Filter 40G
- Price
- $16.96
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 5mo ago

Tetra Reptofilter Bundle | Reptofilter 90GPH Filter & 3pk Medium Reptofilter Cartridges
- Price
- $28.34
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Esctabalt 16 Count Medium Filter Cartridges Compatible with Whisper Bio Bag Filters Large Aquarium Filter Cartridge for Whisper 10i/IQ10/PF10 and Repto Filter 90 GPH
- Price
- $22.54
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 2y ago

Moonorange 10 Pack Auqarium Filter Replacement Plates Turtle Tank Filter Sponges Suitable for 3.5W 280L/H Low-Water Filter
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 2y ago

xbbwmrs 8 Count Medium Filter Cartridges Compatible with Tetra Whisper Bio-Bag Filters Medium Replacement Filter Cartridges for Whisper ReptoFilter and 10i IQ10 PF10 Power Filters -Ready to Use
- Price
- $19.95
- Rating
- 4.7/5
- Reviews
- 553
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
39
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 99%
Open market
2%
- Tetra44%
- Zilla43%
- xbbwmrs4%
- Moonorange3%
- Esctabalt2%
- Nbbiww2%
- Open — no brand owns it (2 brands, 2%)
Search terms
Top Turtle Filter Cartridges search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zilla turtle filter15K/yr
- reptofilter10K/yr
- turtle filter cartridges6K/yr
- zilla filter3K/yr
- repto filter for turtles6K/yr
- turtle tank filter cartridges3K/yr
- repto filter3K/yr
Reviews and returns
What reviews say buyers love and hate about Turtle Filter Cartridges
We read the reviews and the return reasons for every product selling here.
“Worst filter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turtle Filter Cartridges questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









