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Turkey Dog Toy

Fail

Shoppers spend an estimated $25K a year here, so Turkey Dog Toy is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$25K/yr73K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
55%top-5 click share · 14 brands · 35 sellers

Flapen Score

Turkey Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Turkey Dog Toy is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkey Dog Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Turkey Dog Toy 73K times last year and spent an estimated $25K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
2.5%
Market size, estimated
$25Ka year
Peak month
November47.3× the quietest month
Top search term
turkey dog toy26K searches a year

02 · Price

A sale here is worth $13.83.

Listings sell for $13.83 on average, from $8.59 to $24.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.83 that is $1K to $3K a year per listing.

Average price
$13.83under the $15 to $100 sweet spot
Price range
$8.59–$24.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #932 within Toys. It carries 6,012 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
27.9%
Average rank
#932in Toys
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
6,012per listing
Listings tracked
15

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Turkey Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

35

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

31%

  • Brand 118%
  • Brand 216%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Turkey Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 47.3×

Search terms

Top Turkey Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turkey dog toy26K/yr
  • turkey leg dog toy5K/yr
  • thanksgiving dog toys24K/yr
  • thanksgiving dog toy11K/yr
  • dog toy turkey4K/yr
  • dog turkey toy3K/yr

Reviews and returns

What reviews say buyers love and hate about Turkey Dog Toy

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Fun/Entertainment Experience”
31%of negative reviews mention “Durability”
0.9%of orders come back
“Doesnt last”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Turkey Dog Toy questions

Answered from the same tracked data.