Skip to content

Turf Infill

Fail

Shoppers spend an estimated $65K a year here, so Turf Infill is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$65K/yr49K searches / yr
90-day growth
+37.1%search demand this quarter
Competition
81%top-5 click share · 9 brands · 13 sellers

Flapen Score

Turf Infill against its category

The dotted line is the Pet Supplies average. Past it, Turf Infill is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turf Infill market on Amazon at a glance

Shoppers on Amazon United States searched for Turf Infill 49K times last year and spent an estimated $65K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+37.1%
Conversion, latest week
2.2%
Market size, estimated
$65Ka year
Peak month
May3.5× the quietest month
Top search term
turf infill14K searches a year

02 · Price

A sale here is worth $61.10.

Listings sell for $61.10 on average, from $16.95 to $100.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $61.10 that is $15K to $31K a year per listing.

Average price
$61.10inside the $15 to $100 sweet spot
Price range
$16.95–$100.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$15K–$31K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #1,931 within Litter & Housebreaking. It carries 290 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
46%
Out of stock, average day
14.7%
Average rank
#1,931in Litter & Housebreaking
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
290per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Turf Infill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

7%

  • Brand 134%
  • Brand 232%
  • Brand 310%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Turf Infill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Turf Infill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turf infill14K/yr
  • artificial turf infill7K/yr
  • infill for artificial turf6K/yr
  • artificial grass infill4K/yr
  • envirofill artificial grass infill4K/yr
  • turf sand3K/yr
  • turf infill for pets3K/yr
  • envirofill3K/yr
  • infill3K/yr
  • silica sand for artificial turf2K/yr

Reviews and returns

What reviews say buyers love and hate about Turf Infill

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
39%of negative reviews mention “Smell”
1.2%of orders come back
“It smells weird”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Turf Infill questions

Answered from the same tracked data.