turbo scratcher replacement pads
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Review moat
Good1,380.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.38avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$83K$83K/yr · 44K searches
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Price range
Bad$6.59–$16.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, turbo scratcher replacement pads is a $83K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
turbo scratcher replacement pads market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $68K–$91K
- units × avg price
- Launch success
- 17%
- 1 of 6 new (360d)
- Conversion rate
- 16.7%
- Avg BSR
- #268
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
12
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
4%
- Best Pet Supplies33%
- THAMIAO29%
- Shizhoo12%
- RoseYouth10%
- INNOIO7%
- Generic6%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -8.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top turbo scratcher replacement pads search terms
- round cat scratcher refill18K/yr
- turbo scratcher replacement pads15K/yr
- cat scratcher refills round2K/yr
- circle cat scratcher refill3K/yr
- turbo scratcher refill2K/yr
- replacement cardboard cat scratcher round3K/yr
Top turbo scratcher replacement pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Best Pet Supplies Catify Cat Scratcher Fun Interactive Scratchers Posts Poles Claw Safe Furniture Saver Indoor Play Support Natural Cat Behaviors Heavy Duty - Round(5 Pack)
Best Pet Supplies$15.754.8★14,480 rev
Round Cat Scratcher Refill - 10 Inch Diameter 7/8 Inch Thickness - Cardboard Cat Scratcher Scratching Board Replacement Pads (2pcs) for Indoor Cats
THAMIAO$9.944.7★1,284 rev
6pcs Cat Scratch Pad Cat Scratcher Cardboard & Cat Scratching Pads - Round Cat Scratcher Refill 10 Inch Diameter 7/8 Inch Thick cat scratchers for Indoor Cats
RoseYouth$15.314.7★130 rev
2Pcs Round Cat Scratcher Refill 10 Inch Diameter Cardboard Cat Scratching Board Circle Replacement Pads for Indoor Cat Toy
Generic$9.014.9★24 rev
Scratch and Spin Cat Scratcher Replacement Pads for Active Play Natural Recycled Corrugated Cardboard Supports Pet Behaviors Relieves Stress - 4 Count
Shizhoo$14.135.0★32 rev
Newest
by launch date
Round Cat Scratcher Refill 10 Inch Cat Scratching Board for Indoor Cats Cardboard Cat Scratcher Pads Circle Replacement Double-Sided (2 PCS)
INNOIO$9.015 rev
2Pcs Round Cat Scratcher Refill 10 Inch Diameter Cardboard Cat Scratching Board Circle Replacement Pads for Indoor Cat Toy
Generic$9.0124 rev
Round Cat Scratcher Refill 10 Diameter Cat Scratching Board for Indoor Cats Cardboard Cat Scratcher PadsDouble-Sided (2 PCS)
INNOIO$8.63130 rev
Scratch and Spin Cat Scratcher Replacement Pads for Active Play Natural Recycled Corrugated Cardboard Supports Pet Behaviors Relieves Stress - 4 Count
Shizhoo$14.1332 rev
Scratch and Spin Cat Scratcher Replacement Pads for Active Play Natural Recycled Corrugated Cardboard Supports Pet Behaviors Relieves Stress - 2 Count
Shizhoo$9.1632 rev
Trending
90-day click momentumRound Cat Scratcher Refill 10 Inch Cat Scratching Board for Indoor Cats Cardboard Cat Scratcher Pads Circle Replacement Double-Sided (2 PCS)
INNOIO$9.014.0★
Scratch and Spin Cat Scratcher Replacement Pads for Active Play Natural Recycled Corrugated Cardboard Supports Pet Behaviors Relieves Stress - 4 Count
Shizhoo$14.135.0★
2Pcs Round Cat Scratcher Refill 10 Inch Diameter Cardboard Cat Scratching Board Circle Replacement Pads for Indoor Cat Toy
Generic$9.014.9★
6pcs Cat Scratch Pad Cat Scratcher Cardboard & Cat Scratching Pads - Round Cat Scratcher Refill 10 Inch Diameter 7/8 Inch Thick cat scratchers for Indoor Cats
RoseYouth$15.314.7★
Scratch and Spin Cat Scratcher Replacement Pads for Active Play Natural Recycled Corrugated Cardboard Supports Pet Behaviors Relieves Stress - 2 Count
Shizhoo$9.165.0★
What buyers say about turbo scratcher replacement pads
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“My Cats Approved”
“Good value”
“Decent mats,”
“good cat scratchers”
“Very durable”
“Favorite cat toy”
“Works as advertised”
“EASY”
“Fairly sturdy”
What buyers complain about
“To small”
“Fell apart”
“Terrible quality - lasted 10 minutes”
“The product delivered did not meet expectations due to false advertisement”
“No adhesive used to hold it together”
“These need to be thicker”
“they could be cheaper”
“Very Difficult to Install”
“It was a little bit difficult to get into the toy that has the ball that goes around the outside”
“The cardboard was flimsy”
Top return reasons
Common questions
- Is turbo scratcher replacement pads profitable to sell on Amazon United States?
- The niche generates $83K/yr across 12 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the turbo scratcher replacement pads niche?
- 7 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in turbo scratcher replacement pads?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.5%.
- When does demand for turbo scratcher replacement pads peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the turbo scratcher replacement pads niche?
- Listings span $6.59–$16.90; the average listing price is $11.38 (sweet spot $15–$100). The average incumbent carries 1,381 reviews — the moat a new listing must climb.