Is tuna cat treats profitable to sell on Amazon United States?

The niche generates $167K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Skip it (46/100).

How competitive is the tuna cat treats niche?

5 brands and 49 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tuna cat treats?

Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.

When does demand for tuna cat treats peak?

Demand peaks in Mar–Apr–May; the busiest month runs 2.4× the quietest.

What does it cost to enter the tuna cat treats niche?

Listings span $3.16–$21.12; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 7,230 reviews — the moat a new listing must climb.

tuna cat treats

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+16.5%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.91

avg listing price — sweet spot $15–$100

Market size

Okay$167K

$167K/yr · 115K searches

Price range

Okay$3.16–$21.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,230.26

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tuna cat treats is a $167K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 46/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

tuna cat treats market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $218K–$273K; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 13.3%
Avg BSR: #52
Page quality: 0%
Prime: 91%
Sponsored: 57%
Out of stock: 3.4%
Avg brand age: 61 months
Avg seller age: 121 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

Fancy Feast51%
Greenies24%
Temptations19%
INABA3%
Vital Essentials2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +16.5% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×

Open Trend

Top tuna cat treats search terms

fancy feast treats25K/yr +22.5%6.3% conv.
fancy feast cat treats17K/yr +34.9%4.6% conv.
fancy feast treats for cats15K/yr +38.6%5.0% conv.
tuna cat treats10K/yr +8.6%8.2% conv.
fancy feast savory6K/yr +2.0%1.6% conv.
cat treats fancy feast4K/yr +42.2%5.5% conv.
cat treats tuna4K/yr -8.7%12.0% conv.
tuna treats for cats4K/yr +3.6%11.8% conv.
purely fancy feast treats3K/yr +5.9%16.9% conv.
greenies tuna cat treats3K/yr +23.8%29.6% conv.

All search terms

Top tuna cat treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Purina Fancy Feast Natural Cat Treats Variety Pack Purely Natural - (Pack of 5) 10 ct. Pouches

Fancy Feast$15.904.7★3,143 rev

Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tempting Tuna Flavor 16 oz. Tub

Temptations$7.844.8★15,924 rev

Purina Fancy Feast Purely Hand-Flaked Tuna Cat Treats Steam-Baked Real Tuna Pack of 5 10 Count Pouches

Fancy Feast$17.094.8★1,276 rev

Greenies Feline Smartbites Cat Treats Healthy Recipe Indoor Cat Treats Tuna Flavor 16 oz. Tub

Greenies$18.514.8★15,813 rev

Greenies Feline Smartbites Cat Treats Healthy Recipe Indoor Cat Treats Tuna Flavor 2.1 oz. Pack

Greenies$3.164.8★15,813 rev

Newest

by launch date

Purina Fancy Feast Layered Delights Chicken Mousse Topped with Flaked Salmon Gourmet Wet Cat Treats - 1.96 oz. (Pack of 8)

Fancy Feast$13.2494 rev

7mo ago

Purina Fancy Feast Squeezable Cat Treats Tube Savory Puree Naturals with Natural Tuna in a Demi-Glace - 0.35 Ounce (Pack of 12)

Fancy Feast$7.40118 rev

1y ago

INABA Premium Grilled Tuna Fillet Cat Treats with Vitamin E and Green Tea Extract 0.52 Ounces Each Pack of 10 Variety Box

INABA$15.73225 rev

1y ago

Purina Fancy Feast Limited Ingredient Cat Treats Savory Cravings Beef Flavor - 3 oz. Box

Fancy Feast$5.06549 rev

2y ago

Purina Fancy Feast Limited Ingredient Cat Treats Savory Cravings Chicken Flavor - 3 oz. Box

Fancy Feast$5.29445 rev

2y ago

What buyers say about tuna cat treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly41%

“Cat Approved”

Taste-Overall9%

“Great snack for them”

Value For Money8%

“Great price”

Quality-Overall8%

“Good quality”

Flavor7%

“all flavors”

Smell2%

“I found it did not smell too much”

Ease Of Use2%

“Makes life so much easier”

Size-Overall2%

“The size is perfect for my cats”

Ingredients-Overall1%

“Clean Ingredients”

Soft Feel1%

“These are soft not tough like at the store”

What buyers complain about

Value For Money14%

“While these are fairly expensive”

Smell13%

“very fishy smelling”

Size-Overall8%

“very small”

Flavor4%

“the only thing I didnt like was my cats only like the fish flavor”

Ease Of Use4%

“Do not use”

Hard Feel3%

“not soft”

Texture/Consistency-Overall3%

“Rubbery texture”

Taste-Overall3%

“this was not edible”

Advertised Vs Actual Product3%

“Wrong Advertisement”

Stale/Rotten/Spoiled2%

“Maybe they arent fresh”

Top return reasons

Flavor19%

Leak-Proof19%

Size-Overall14%

Advertised Vs Actual Product7%

Taste-Overall7%

Escape Proof5%

Comfort-Overall5%

Ingredients-Overall5%

Certifications5%

Defective Material/Parts5%

Common questions

Is tuna cat treats profitable to sell on Amazon United States?: The niche generates $167K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Skip it (46/100).
How competitive is the tuna cat treats niche?: 5 brands and 49 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tuna cat treats?: Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
When does demand for tuna cat treats peak?: Demand peaks in Mar–Apr–May; the busiest month runs 2.4× the quietest.
What does it cost to enter the tuna cat treats niche?: Listings span $3.16–$21.12; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 7,230 reviews — the moat a new listing must climb.