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Tuna Cat Treats

Fail

The top 5 brands take 100% of clicks, so Tuna Cat Treats is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$167K/yr115K searches / yr
90-day growth
+16.5%search demand this quarter
Competition
55%top-5 click share · 5 brands · 49 sellers

Flapen Score

Tuna Cat Treats against its category

The dotted line is the Pet Supplies average. Past it, Tuna Cat Treats is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tuna Cat Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Tuna Cat Treats 115K times last year and spent an estimated $167K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+16.5%
Conversion, latest week
13.3%
Market size, estimated
$167Ka year
Peak month
May2.4× the quietest month
Top search term
fancy feast treats25K searches a year

02 · Price

A sale here is worth $10.91.

Listings sell for $10.91 on average, from $3.16 to $21.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $10.91 that is $8K to $11K a year per listing.

Average price
$10.91under the $15 to $100 sweet spot
Price range
$3.16–$21.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #52 within Treats. It carries 7,230 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
91%
Out of stock, average day
3.4%
Average rank
#52in Treats
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
7,230per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Tuna Cat Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

0%

  • Brand 151%
  • Brand 224%
  • Brand 319%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Tuna Cat Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Tuna Cat Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fancy feast treats25K/yr
  • fancy feast cat treats17K/yr
  • fancy feast treats for cats15K/yr
  • tuna cat treats10K/yr
  • fancy feast savory6K/yr
  • cat treats fancy feast4K/yr
  • cat treats tuna4K/yr
  • tuna treats for cats4K/yr
  • purely fancy feast treats3K/yr
  • greenies tuna cat treats3K/yr

Reviews and returns

What reviews say buyers love and hate about Tuna Cat Treats

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Pet Friendly”
14%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“While these are fairly expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tuna Cat Treats questions

Answered from the same tracked data.