Treat Dispensing Dog Toys
MaybeThe top 5 products take only 33% of clicks. But demand is soft, at -20.4% this quarter, so Treat Dispensing Dog Toys is a Maybe.
- Flapen Score
- 59 / 100Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 5159
- Market size
- $645K/yr870K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 33%top-5 click share · 31 brands · 214 sellers
Flapen Score
Treat Dispensing Dog Toys against its category
The dotted line is the Pet Supplies average. Past it, Treat Dispensing Dog Toys is stronger. Inside it, weaker.
Market
The Treat Dispensing Dog Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Treat Dispensing Dog Toys 870K times last year and spent an estimated $645K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 870K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $645K a year.
- Searches, last 12 months
- 870K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $645Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- dog puzzle feeder142K searches a year
02 · Price
A sale here is worth $16.16.
Listings sell for $16.16 on average, from $6.10 to $44.08. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $16.16 that is $8K to $12K a year per listing.
- Average price
- $16.16inside the $15 to $100 sweet spot
- Price range
- $6.10–$44.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #53 within Feeding & Watering Supplies. It carries 22,814 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #53in Feeding & Watering Supplies
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 22,814per listing
- Listings tracked
- 55
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Treat Dispensing Dog Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PETSTA Dog Puzzle Toys Treat Dispensing Dog Enrichment Toys for IQ Training and Brain Stimulation Interactive Mentally Stimulating Toys as Gifts for Puppies Cats Dogs
- Price
- $13.26
- Rating
- 4.5/5
- Reviews
- 9,022
- Age
- 4y ago
Slow Feeder Dog Bowl 3 Levels Reduces Boredom and Anxiety Non-Slip Interactive Puzzle Feeder Suitable for Small/Medium/Larger Dogs
- Price
- $19.48
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 2y ago
DR CATCH Dog Puzzle Dogs Food Toys for IQ Training & Mental Enrichment Dog Treat Puzzle(Blue)
- Price
- $9.58
- Rating
- 4.4/5
- Reviews
- 16,445
- Age
- 5y ago
Potaroma Dog Puzzle Toy 2 Levels Slow Feeder Pup Food Treat Feeding Dispenser for IQ Training and Entertainment for All Breeds 4.2 Inch Height
- Price
- $24.94
- Rating
- 4.4/5
- Reviews
- 3,997
- Age
- 4y ago
FOXMM Interactive Dog Treat Puzzle Toys for IQ Training & Mental Stimulating Fun Slow Feeder Large Medium Small Dogs Enrichment Toys with Squeak Design Ideal Gifts for Puppies Cats Dogs
- Price
- $12.88
- Rating
- 4.5/5
- Reviews
- 6,979
- Age
- 4y ago
Trending
estimated 90-day click momentum
Outward Hound Fun Feeder Slo Bowl Medium 2Cup Capacity Slow Feeding Small to Medium Dogs & Cats Non-Slip Blue Notch Pattern
- Price
- $9.47
- Rating
- 4.6/5
- Reviews
- 135,116
- Age
- 8y ago
DR CATCH Dog Puzzles Dogs Food Puzzle Feeder Toys for IQ Training & Mental Enrichment Dog Treat Puzzle(Pink)
- Price
- $9.51
- Rating
- 4.4/5
- Reviews
- 16,445
- Age
- 3y ago
Outward Hound by Nina Ottosson Tower of Treats Level 4 Expert Dog Treat Puzzle for Enrichment Orange
- Price
- $25.88
- Rating
- 4.3/5
- Reviews
- 54,570
- Age
- 1y ago
Outward Hound by Nina Ottosson Dog Tornado Interactive Treat Puzzle Enrichment Toy 3 Spinning Layers Level 2 Intermediate
- Price
- $14.91
- Rating
- 4.3/5
- Reviews
- 54,570
- Age
- 9y ago
knitly Interactive Dog Toys Adjustable Treat Dispensing Toy to Keep Them Busy Dog Enrichment for Brain Stimulation & Cognitive for Puppy Puzzle to Reduce Boredom-Ideal Gift for All Dogs(Rigid Nylon)
- Price
- $10.22
- Rating
- 4.2/5
- Reviews
- 3,208
- Age
- 4y ago
Newest
by launch date
KADTC 5-60 Min Adjustable Slow Feeder Bowl for Fast Eaters Spinning Dog Puzzle Feeder Anti-Gulping Interactive Food Dispenser 4-Cup Capacity Mental Enrichment Treat Toy
- Price
- $31.96
- Rating
- 4.4/5
- Reviews
- 330
- Age
- 1y ago
Outward Hound by Nina Ottosson Tower of Treats Level 4 Expert Dog Treat Puzzle for Enrichment Orange
- Price
- $25.88
- Rating
- 4.3/5
- Reviews
- 54,570
- Age
- 1y ago
Forfon 9 Pack All-Around Dog Puzzle Toy Set -Mentally Stimulating Dog Enrichment Toys for Small to Medium Smart Dogs Includes Dog Lick Mat with Suction Cups
- Price
- $18.64
- Rating
- 4.4/5
- Reviews
- 1,058
- Age
- 1y ago
BoYoYo Interactive Dog Toys Dog Puzzle Toys for Smart Dog Enrichment Toy to Keep Them Busy Treat Dispensing Toy Slow Puzzles Feeder Yellow
- Price
- $12.28
- Rating
- 4.1/5
- Reviews
- 2,832
- Age
- 2y ago
BSISUERM Dog Puzzle Toy Adjustable Treat Dispensing Ball Food Dispenser Tough Slow Feeder Puppy Enrichment Training Toy Pet Interactive Chase Toys for Small Medium Large Dogs to Keep Them Busy Green
- Price
- $9.62
- Rating
- 4.2/5
- Reviews
- 1,806
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
31 falling
Sellers
214
Est. top-5 brand share
60%
Top 20: 94%
Est. top-5 click share
33%
Top 20: 72%
Open market
35%
- Outward Hound26%
- DR CATCH12%
- Potaroma8%
- PETSTA7%
- ATDOALL7%
- FOXMM5%
Demand
Treat Dispensing Dog Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Treat Dispensing Dog Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog puzzle feeder142K/yr
- puzzle feeder dog129K/yr
- dog treat dispenser toy99K/yr
- dog food puzzle76K/yr
- puzzle feeder51K/yr
- nina ottosson dog puzzles49K/yr
- puppy enrichment34K/yr
- food puzzle for dogs38K/yr
- puzzles for dogs mental stimulation27K/yr
- dog food puzzle feeder27K/yr
Reviews and returns
What reviews say buyers love and hate about Treat Dispensing Dog Toys
We read the reviews and the return reasons for every product selling here.
“Comes apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Treat Dispensing Dog Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data