Treat and Train
FailThe top 5 products take 89% of clicks, so Treat and Train is a Fail.
- Flapen Score
- 33 / 100Ranks 3,774 of 3,978 Pet Supplies niches · −18 vs the category median of 5133
- Market size
- $39K/yr28K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 15 sellers
Flapen Score
Treat and Train against its category
The dotted line is the Pet Supplies average. Past it, Treat and Train is stronger. Inside it, weaker.
Market
The Treat and Train market on Amazon at a glance
Shoppers on Amazon United States searched for Treat and Train 28K times last year and spent an estimated $39K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $39Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- treat and train remote dog trainer9K searches a year
02 · Price
A sale here is worth $75.76.
Listings sell for $75.76 on average, from $34.04 to $183.11. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $75.76 that is $0 to $8K a year per listing.
- Average price
- $75.76inside the $15 to $100 sweet spot
- Price range
- $34.04–$183.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #6,886 within Feeding & Watering Supplies. It carries 311 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 30.8%
- Average rank
- #6,886in Feeding & Watering Supplies
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 311per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Treat and Train products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
15
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
3%
- Brand 153%
- Brand 215%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 65%
- Open — no brand owns it (1 brand, 3%)
Demand
Treat and Train search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Treat and Train search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- treat and train remote dog trainer9K/yr
- treat and train16K/yr
- manners minder2K/yr
Reviews and returns
What reviews say buyers love and hate about Treat and Train
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Treat and Train questions
Answered from the same tracked data.









