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Training Treats for Puppies 0-6 Months

Fail

Prices span $4.22–$16.57, mostly outside the sweet spot, so Training Treats for Puppies 0-6 Months is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$1.2M/yr837K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
67%top-5 click share · 11 brands · 64 sellers

Flapen Score

Training Treats for Puppies 0-6 Months against its category

The dotted line is the Pet Supplies average. Past it, Training Treats for Puppies 0-6 Months is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Training Treats for Puppies 0-6 Months market on Amazon at a glance

Shoppers on Amazon United States searched for Training Treats for Puppies 0-6 Months 837K times last year and spent an estimated $1.2M. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
837K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
17.4%
Market size, estimated
$1.2Ma year
Peak month
May10.8× the quietest month
Top search term
puppy training treats446K searches a year

02 · Price

A sale here is worth $8.45.

Listings sell for $8.45 on average, from $4.22 to $16.57. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $8.45 that is $42K to $51K a year per listing.

Average price
$8.45under the $15 to $100 sweet spot
Price range
$4.22–$16.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
$42K–$51K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Treats. It carries 11,197 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Treats
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
11,197per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Training Treats for Puppies 0-6 Months products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

64

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

8%

  • Brand 124%
  • Brand 223%
  • Brand 321%
  • Brand 413%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (5 brands, 8%)

Demand

Training Treats for Puppies 0-6 Months search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun, Nov · busiest ÷ quietest = 10.8×

Search terms

Top Training Treats for Puppies 0-6 Months search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy training treats446K/yr
  • puppy treats for training115K/yr
  • training treats for puppies 0-6 months38K/yr
  • wellness soft puppy bites30K/yr
  • training treats for puppies33K/yr
  • wellness dog treats36K/yr
  • soft puppy treats24K/yr
  • puppy training treats for small puppies18K/yr
  • treats for puppies 0-6 months17K/yr
  • soft puppy bites8K/yr

Reviews and returns

What reviews say buyers love and hate about Training Treats for Puppies 0-6 Months

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”
14%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Really small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Training Treats for Puppies 0-6 Months questions

Answered from the same tracked data.