Is training treats for puppies 0-6 months profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (49/100).

How competitive is the training treats for puppies 0-6 months niche?

11 brands and 64 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in training treats for puppies 0-6 months?

Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.0%.

When does demand for training treats for puppies 0-6 months peak?

Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Nov; the busiest month runs 10.8× the quietest.

What does it cost to enter the training treats for puppies 0-6 months niche?

Listings span $4.22–$16.57; the average listing price is $8.45 (sweet spot $15–$100). The average incumbent carries 11,197 reviews — the moat a new listing must climb.

training treats for puppies 0-6 months

Skip it

Prices mostly outside the sweet spot ($4.22–$16.57) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.2M

$1.2M/yr · 837K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.45

avg listing price — sweet spot $15–$100

Review moat

Bad11,197.05

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$4.22–$16.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, training treats for puppies 0-6 months is a $1.2M/yr Amazon United States market (837K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Nov. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

training treats for puppies 0-6 months market data

Units sold / yr: 125K–150K; avg 5,000–6,000/product
Revenue / yr: $1.1M–$1.3M; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 17.4%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 120 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

Blue Buffalo24%
Pupford23%
Wellness21%
Buddy Biscuits13%
Zuke's7%
Vital Essentials4%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May, Jun, Nov · busiest ÷ quietest = 10.8×

Open Trend

Top training treats for puppies 0-6 months search terms

puppy training treats446K/yr -0.1%13.9% conv.
puppy treats for training115K/yr +0.5%15.0% conv.
training treats for puppies 0-6 months38K/yr +20.8%13.9% conv.
wellness soft puppy bites30K/yr +53.2%16.8% conv.
training treats for puppies33K/yr -1.6%9.5% conv.
wellness dog treats36K/yr -15.8%3.8% conv.
soft puppy treats24K/yr +1.6%8.1% conv.
puppy training treats for small puppies18K/yr +26.9%10.4% conv.
treats for puppies 0-6 months17K/yr +0.1%8.9% conv.
soft puppy bites8K/yr +9.8%9.2% conv.

All search terms

Top training treats for puppies 0-6 months products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Buffalo Baby Blue Training Treats Natural Puppy Soft Dog Treats Savory Chicken 4-oz Bag

Blue Buffalo$4.694.7★6,884 rev

Wellness Soft Puppy Bites Dog Training Treats Natural Grain Free Lamb and Salmon Recipe 8 oz Bag

Wellness$9.214.6★50,919 rev

Buddy Biscuits Trainers Training Bites Soft & Chewy Dog Treats Bacon 10 oz. Pouch

Buddy Biscuits$6.314.6★11,762 rev

Pupford Freeze Dried Training Treats for Dogs & Puppies 475+ Three Ingredient Bites (Beef Liver 4 oz)

Pupford$16.574.6★8,062 rev

Pupford Soft & Chewy Training Treats for Dogs & Puppies (Chicken 5 oz)

Pupford$9.914.6★1,082 rev

Newest

by launch date

Jinx Beef Dog Training Treats - Healthy All-Natural Mini Bite-Sized Dog Treats for Training with Grass-Fed Beef - Pet Products for All Dogs (Puppies Adults & Seniors) - 16oz

Jinx$13.711,152 rev

8mo ago

Pupford Soft & Chewy Training Treats for Dogs & Puppies (Chicken 5 oz)

Pupford$9.911,082 rev

1y ago

Jinx Beef Dog Training Treats - Healthy All-Natural Mini Bite-Sized Dog Treats for Training with Grass-Fed Beef - Pet Products for All Dogs (Puppies Adults & Seniors) - 4oz

Jinx$5.311,152 rev

1y ago

Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag

Vital Essentials$5.837,896 rev

3y ago

Blue Buffalo Bits Soft Dog Treats for Training Made with Natural Ingredients & Enhanced with DHA Chicken Recipe 11-oz Bag

Blue Buffalo$9.6116,089 rev

5y ago

What buyers say about training treats for puppies 0-6 months

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly37%

“Dog approved”

Size-Overall8%

“the size is convenient”

Taste-Overall7%

“Tastes great”

Quality-Overall6%

“Good Quality”

Value For Money6%

“Good Value”

Soft Feel5%

“They are soft”

Ease Of Chewing/Swallowing4%

“Very chewable”

Smell3%

“The scent seems fresh”

Fun/Entertainment Experience3%

“irresistible treat that keeps your dog engaged”

Flavor3%

“Dog loves all the flavors”

What buyers complain about

Size-Overall14%

“Really small”

Smell14%

“Stink smell”

Durability8%

“Doesn't last”

Indigestion8%

“Caused upset stomach”

Value For Money6%

“Rather expensive”

Hard Feel6%

“it was not soft”

Ease Of Chewing/Swallowing5%

“The last piece of the chew was swallowed almost whole”

Quality-Overall3%

“Low Quality”

Allergies2%

“Hes got a chicken allergy”

Taste-Overall2%

“Horrible taste to dogs”

Top return reasons

Size-Overall25%

Hard Feel11%

Flavor11%

Smell10%

Ease Of Chewing/Swallowing7%

Advertised Vs Actual Product5%

Value For Money4%

Indigestion3%

Ingredients-Overall3%