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Training Treats for Puppies 0-6 Months

prices mostly outside the sweet spot ($4.22–$16.57) — Training Treats for Puppies 0-6 Months doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51

Market size 82Growth 26Conversion 98Competition 30Returns 100Price range 13Avg price 23Brand share 28Review moat 21Quality gap 25
This niche Category average · 3,978 niches

Is Training Treats for Puppies 0-6 Months profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Training Treats for Puppies 0-6 Months is a $1.2M/yr Amazon United States market (837K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Nov. Verdict: Skip it — 49/100.

Training Treats for Puppies 0-6 Months: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.8% over the last 90 days and 17.4% of searches end in a purchase.

$1.2M

revenue / yr

Units sold / yr150K
Search volume / yr+0.8%837K
Conversion rate17.4%
Avg price$8.45

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 64
Top-5 product click share67%
Open market12%
Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement86%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews11,197

Top Training Treats for Puppies 0-6 Months products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

$0$62K$123K$185K$246K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

64

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

8%

  • Blue Buffalo24%
  • Pupford23%
  • Wellness21%
  • Buddy Biscuits13%
  • Zuke's7%
  • Vital Essentials4%
  • Open — no brand owns it (5 brands, 8%)

Training Treats for Puppies 0-6 Months demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume837KCVR17.4%Products22Brands11Top 5 Brands88%OOS Rate0.0%Rating4.6★Reviews11,197Avg BSR#81
20K15KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun, Nov · busiest ÷ quietest = 10.8×

Top Training Treats for Puppies 0-6 Months search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • puppy training treats446K/yr
  • puppy treats for training115K/yr
  • training treats for puppies 0-6 months38K/yr
  • wellness soft puppy bites30K/yr
  • training treats for puppies33K/yr
  • wellness dog treats36K/yr
  • soft puppy treats24K/yr
  • puppy training treats for small puppies18K/yr
  • treats for puppies 0-6 months17K/yr
  • soft puppy bites8K/yr

What reviews say buyers love and hate about Training Treats for Puppies 0-6 Months

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Pet Friendly37%

Dog approved

Size-Overall8%

the size is convenient

Taste-Overall7%

Tastes great

Quality-Overall6%

Good Quality

Value For Money6%

Good Value

What buyers complain about

68% of reviews
Size-Overall14%

Really small

Smell14%

Stink smell

Durability8%

Doesn't last

Indigestion8%

Caused upset stomach

Value For Money6%

Rather expensive

Training Treats for Puppies 0-6 Months return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Hard Feel
11%
3Flavor
11%
4Smell
10%
5Ease Of Chewing/Swallowing
7%

Common Training Treats for Puppies 0-6 Months questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Training Treats for Puppies 0-6 Months 49/100 on Amazon United States — Skip it. The niche generates $1.2M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +0.8% over the last 90 days.
Search demand for Training Treats for Puppies 0-6 Months on Amazon United States peaks in Jan–Feb–Mar–Apr–May–Jun–Nov, where the busiest month runs 10.8× the quietest.