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Trachea Dog Chews

Pass

Trachea Dog Chews scores 66 out of 100, a Pass. Shoppers spend an estimated $418K a year here, demand is soft, at -12.7% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
66
66 / 100
Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 51
Market size
$418K/yr146K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
45%top-5 click share · 22 brands · 25 sellers

Flapen Score

Trachea Dog Chews against its category

The dotted line is the Pet Supplies average. Past it, Trachea Dog Chews is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trachea Dog Chews market on Amazon at a glance

Shoppers on Amazon United States searched for Trachea Dog Chews 146K times last year and spent an estimated $418K. The top 5 brands take 59% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $418K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
11.0%
Market size, estimated
$418Ka year
Peak month
January1.4× the quietest month
Top search term
beef trachea for dogs57K searches a year

02 · Price

A sale here is worth $26.13.

Listings sell for $26.13 on average, from $4.97 to $119.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $26.13 that is $13K to $20K a year per listing.

Average price
$26.13inside the $15 to $100 sweet spot
Price range
$4.97–$119.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$13K–$20K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #995 within Treats. It carries 693 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#995in Treats
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
693per listing
Listings tracked
35

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Trachea Dog Chews products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

25

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

45%

Top 20: 86%

Open market

35%

  • Brand 121%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

Trachea Dog Chews search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Trachea Dog Chews search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beef trachea for dogs57K/yr
  • trachea dog chews38K/yr
  • trachea19K/yr
  • beef trachea18K/yr
  • trachea for dogs5K/yr
  • beef trachea for large dogs3K/yr
  • trachea dog treats4K/yr
  • dog trachea treats3K/yr

Reviews and returns

What reviews say buyers love and hate about Trachea Dog Chews

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Trachea Dog Chews questions

Answered from the same tracked data.