Toys for Horses

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

245K

Growth, 90 days vs prior 90

-23.2%

Conversion, latest week

2.0%

Market size, estimated

$115Ka year

Peak month

December2.5× the quietest month

Top search term

toys for horses82K searches a year

Listings sell for $23.76 on average, from $9.12 to $60.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $23.76 that is $2K to $6K a year per listing.

Average price

$23.76inside the $15 to $100 sweet spot

Price range

$9.12–$60.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #117 within Horses. It carries 3,752 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#117in Horses

Average rating

3.88 starsAmazon United States average 4.42 stars

Average reviews

3,752per listing

Listings tracked

13

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months