Is toppl stopper profitable to sell on Amazon United States?

The niche generates $70K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Skip it (35/100).

How competitive is the toppl stopper niche?

4 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in toppl stopper?

Top complaints mined from reviews: Durability, Leak-Proof, Ease Of Use. The return rate is 2.7%.

When does demand for toppl stopper peak?

Demand peaks in Aug; the busiest month runs 2.7× the quietest.

What does it cost to enter the toppl stopper niche?

Listings span $9.66–$29.60; the average listing price is $20.02 (sweet spot $15–$100). The average incumbent carries 6,540 reviews — the moat a new listing must climb.

toppl stopper

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$20.02

avg listing price — sweet spot $15–$100

Price range

Good$9.66–$29.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Growth

Good+24.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,539.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$70K

$70K/yr · 130K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, toppl stopper is a $70K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

toppl stopper market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $80K–$100K; units × avg price
Conversion rate: 2.7%
Avg BSR: #117
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 8.3%
Avg brand age: 35 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.65%
WEST PAW31%
ElectricWise2%
SodaPup2%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +24.9% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.7×

Open Trend

Top toppl stopper search terms

west paw toppl46K/yr +68.7%2.6% conv.
toppl44K/yr +27.3%2.0% conv.
topl13K/yr -14.1%0.2% conv.
toppl dog toy10K/yr -6.2%2.0% conv.
toppl stopper7K/yr -16.7%7.6% conv.
westpaw toppl5K/yr +4.7%2.2% conv.
west paw toppl stopper2K/yr +12.0%10.7% conv.
topple stopper2K/yr -31.7%9.5% conv.

All search terms

Top toppl stopper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Large-Aqua Blue

MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.$24.974.6★9,586 rev

WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Small-Sunflower Yellow

MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.$20.774.6★9,586 rev

West Paw Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Large-Granny Smith Green

WEST PAW$24.414.6★9,586 rev

WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Small-Aqua Blue

WEST PAW$20.014.6★9,586 rev

WEST PAW Toppl Stopper Insert Accessory for Toppl Dog Treat Toy Keeps Toy Steady and Upright for Filling and Freezing Mess-Free Treat Prep Dishwasher Safe Made in USA - Aqua Blue

MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.$9.664.5★569 rev

Newest

by launch date

WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Small-Teal

WEST PAW$20.819,586 rev

4mo ago

WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-XL-Teal

WEST PAW$29.609,586 rev

4mo ago

ElectricWise 4 PCS Dog Toy Stopper Insert Accessory Compatible with WEST PAW Toppl Dog Treat Toy Keep Toys Steady and Upright for Filling & Freezing Makes Treat Prep Easy & Clean (Toys Not Included)

ElectricWise$14.102 rev

5mo ago

WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Small-Sunflower Yellow

MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.$20.779,586 rev

10mo ago

WEST PAW Zogoflex Toppl Interactive Treat Dispensing Puzzle Dog Toy for Mental Stimulation & Enrichment-Holds Kibble & Treats-Lickable Freezable & Dishwasher Safe-Made in USA-Large-Cardinal Red

MADE BY US. DESIGNED FOR THE LOVE OF PETS AND THE PLANET.$25.709,586 rev

10mo ago

What buyers say about toppl stopper

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience22%

“Great entertainment”

Durability13%

“They are durable”

Pet Friendly9%

“Nice toy dog loves it”

Ease Of Cleaning8%

“Easy to clean”

Ease Of Use6%

“Easy to use”

Quality-Overall6%

“high quality that it doesn't puncture”

Size-Overall5%

“Size us really important”

Value For Money4%

“worth the money”

Leak-Proof3%

“it truly is leak-proof”

Color2%

“Love the color”

What buyers complain about

Durability20%

“this will not hold up”

Leak-Proof15%

“once the peanut butter plug was gone the toppl would start to leak from the hole”

Ease Of Use10%

“Took a minute to figure out how to completely open the cup”

Functionality-Overall10%

“Does not work as drained”

Advertised Vs Actual Product8%

“I took away a star because the information is very deceptive to me”

Ease Of Cleaning5%

“It came really dirty like it was already used”

Value For Money5%

“Definitely not worth the expense”

Size-Overall5%

“Remove 1 star because I wish theyd just make the larger toys without it so you didnt have to buy more accessories”

Ease Of Chewing/Swallowing3%

“Not for chewers”

Product Condition3%

“Not brand new”

Top return reasons

Size-Overall65%

Advertised Vs Actual Product5%

Value For Money5%

Defective Material/Parts4%

Product Condition4%

Functionality-Overall3%

Durability2%

Material Quality1%

Ease Of Cleaning1%

Escape Proof1%

Common questions

Is toppl stopper profitable to sell on Amazon United States?: The niche generates $70K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Skip it (35/100).
How competitive is the toppl stopper niche?: 4 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in toppl stopper?: Top complaints mined from reviews: Durability, Leak-Proof, Ease Of Use. The return rate is 2.7%.
When does demand for toppl stopper peak?: Demand peaks in Aug; the busiest month runs 2.7× the quietest.
What does it cost to enter the toppl stopper niche?: Listings span $9.66–$29.60; the average listing price is $20.02 (sweet spot $15–$100). The average incumbent carries 6,540 reviews — the moat a new listing must climb.