Is Tofu Cat Litter profitable to sell on Amazon United States?

Flapen scores Tofu Cat Litter 67 out of 100 on Amazon United States, a Pass. Shoppers spend $1.9M a year across 22 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +18.8% in the last 90 days.

How competitive is the Tofu Cat Litter niche on Amazon United States?

11 brands and 20 sellers compete in Tofu Cat Litter on Amazon United States. The top 5 Tofu Cat Litter products take 58% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Tofu Cat Litter?

Tofu Cat Litter buyers on Amazon United States complain most about Smell, Value For Money, and Ease Of Cleaning. An estimated 0.3% of orders come back.

When does demand for Tofu Cat Litter peak?

Search demand for Tofu Cat Litter on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Tofu Cat Litter niche?

Tofu Cat Litter sells for $30.01 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.27 to $56.71. The average product has 1,674 reviews, the count a new listing must catch up to.

Tofu Cat Litter

Pass

Tofu Cat Litter scores 67 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +18.8% this quarter, and an estimated 0.3% of orders come back.

Flapen Score: 67
67 / 100Top 3% of 3,978 Pet Supplies niches · +16 vs the category median of 51
Market size: $1.9M/yr953K searches / yr
90-day growth: +18.8%search demand this quarter
Competition: 58%top-5 click share · 11 brands · 20 sellers

Flapen Score

Tofu Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Tofu Cat Litter is stronger. Inside it, weaker.

67Pass

This niche Category average

See the method

Market

The Tofu Cat Litter market on Amazon at a glance

Shoppers on Amazon United States searched for Tofu Cat Litter 953K times last year and spent an estimated $1.9M. The top 5 brands take 86% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 953K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months: 953K
Growth, 90 days vs prior 90: +18.8%
Conversion, latest week: 6.7%
Market size, estimated: $1.9Ma year
Peak month: October1.2× the quietest month
Top search term: tofu cat litter501K searches a year

02 · Price

A sale here is worth $30.01.

Listings sell for $30.01 on average, from $9.27 to $56.71. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $30.01 that is $60K to $75K a year per listing.

Average price: $30.01inside the $15 to $100 sweet spot
Price range: $9.27–$56.71
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 60K–80K
Units per listing a year: 2,000–2,500
Revenue per listing a year: $60K–$75K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #88 within Litter & Housebreaking. It carries 1,674 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 5.8%
Average rank: #88in Litter & Housebreaking
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 1,674per listing
Listings tracked: 22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Tofu Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

11%

Brand 143%
Brand 221%
Brand 39%
Brand 47%
Brand 56%
Brand 63%
Open — no brand owns it (5 brands, 11%)

Demand

Tofu Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Tofu Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

tofu cat litter501K/yr +18.1%4.9% conv.
tofu litter173K/yr +25.8%5.8% conv.
pidan tofu cat litter52K/yr +65.4%12.0% conv.
pidan37K/yr +34.8%7.8% conv.
cat litter tofu36K/yr +12.8%6.5% conv.
pidan cat litter50K/yr -52.1%7.5% conv.
tofu litter cat19K/yr +8.3%4.4% conv.
cat tofu litter12K/yr +18.6%6.8% conv.
tofu cat litter clumping15K/yr -26.6%3.2% conv.
arena de tofu para gatos6K/yr +211.8%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Tofu Cat Litter

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”

40%of negative reviews mention “Smell”

0.3%of orders come back

“chemical smell”

A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Tofu Cat Litter questions

Answered from the same tracked data.

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