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Tiny Fetch Dog Toy

Fail

Demand is soft, at -30.7% this quarter, so Tiny Fetch Dog Toy is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$212K/yr106K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
72%top-5 click share · 8 brands · 16 sellers

Flapen Score

Tiny Fetch Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Tiny Fetch Dog Toy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tiny Fetch Dog Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Tiny Fetch Dog Toy 106K times last year and spent an estimated $212K. The top 5 brands take 95% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
10.6%
Market size, estimated
$212Ka year
Top search term
tiny fetch dog toy58K searches a year

02 · Price

A sale here is worth $18.76.

Listings sell for $18.76 on average, from $10.18 to $36.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $18.76 that is $9K to $14K a year per listing.

Average price
$18.76inside the $15 to $100 sweet spot
Price range
$10.18–$36.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #246 within Toys. It carries 602 reviews at 3.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#246in Toys
Average rating
3.39 starsAmazon United States average 4.42 stars
Average reviews
602per listing
Listings tracked
12

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Tiny Fetch Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 153%
  • Brand 220%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Tiny Fetch Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Search terms

Top Tiny Fetch Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tiny fetch dog toy58K/yr
  • tiny fetch22K/yr
  • tinyfetch dog toy10K/yr
  • tiny fetch motion dog toy12K/yr
  • tinyfetch4K/yr

Reviews and returns

What reviews say buyers love and hate about Tiny Fetch Dog Toy

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Durability”
2.7%of orders come back
“Don't last”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tiny Fetch Dog Toy questions

Answered from the same tracked data.