Timothy Hay
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Timothy Hay is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $5.0M/yr1.8M searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 65%top-5 click share · 4 brands · 23 sellers
Flapen Score
Timothy Hay against its category
The dotted line is the Pet Supplies average. Past it, Timothy Hay is stronger. Inside it, weaker.
Market
The Timothy Hay market on Amazon at a glance
Shoppers on Amazon United States searched for Timothy Hay 1.8M times last year and spent an estimated $5.0M. All 4 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 15.3% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 15.3%
- Market size, estimated
- $5.0Ma year
- Peak month
- October1.2× the quietest month
- Top search term
- timothy hay384K searches a year
02 · Price
A sale here is worth $18.30.
Listings sell for $18.30 on average, from $5.35 to $36.67. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $18.30 that is $183K to $229K a year per listing.
- Average price
- $18.30inside the $15 to $100 sweet spot
- Price range
- $5.35–$36.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $183K–$229K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #20 within Small Animals. It carries 9,665 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #20in Small Animals
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 9,665per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Timothy Hay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kaytee Timothy Hay High Fiber Grown Specifically for Small Animals Rabbits Guinea Pigs Chinchillas Ideal Bulk Order for Small Pets 3 Pounds
- Price
- $10.42
- Rating
- 4.6/5
- Reviews
- 14,141
- Age
- 24y ago

Kaytee Timothy Hay High Fiber Grown Specifically for Small Animals Rabbits Guinea Pigs Chinchillas Ideal Bulk Order for Small Pets 12 Pounds
- Price
- $36.67
- Rating
- 4.6/5
- Reviews
- 14,141
- Age
- 8y ago

Oxbow Western Timothy Hay for Small Pets All-Natural Grass Hay for Rabbits Guinea Pigs and Chinchillas High Fiber for Digestive Health and Dental Support 40 oz Bag
- Price
- $11.03
- Rating
- 4.6/5
- Reviews
- 16,824
- Age
- 21y ago

Kaytee Wafer Cut All Natural Timothy Hay for Pet Guinea Pigs Rabbits & Other Small Animals 60 Ounce
- Price
- $13.36
- Rating
- 4.6/5
- Reviews
- 10,259
- Age
- 13y ago

Oxbow Western Timothy Hay Guinea Pig Hay Small Pet Bunny Supplies All Natural Grass for Guinea Pig Bunny Chinchilla & Hamster Oxbow Rabbit Supplies for Bunnies 90 oz. bag
- Price
- $19.56
- Rating
- 4.6/5
- Reviews
- 16,824
- Age
- 12y ago
Trending
estimated 90-day click momentum
Kaytee Timothy Hay High Fiber Grown Specifically for Small Animals Rabbits Guinea Pigs Chinchillas Ideal Bulk Order for Small Pets 3 Pounds
- Price
- $10.42
- Rating
- 4.6/5
- Reviews
- 14,141
- Age
- 24y ago

Oxbow Timothy Hay Rabbit & Guinea Pig Hay High Fiber for Digestive Health Grown in the USA Veterinarian Recommended Small Pet Supplies for Rabbits Guinea Pigs & Chinchillas 15 oz.
- Price
- $5.35
- Rating
- 4.6/5
- Reviews
- 16,824
- Age
- 18y ago

Small Pet Select 1st Cutting Timothy Hay Animal Food for Guinea Pig Rabbit Hamster Bunny or Chinchilla Natural Hay Grown in the USA 2lb
- Price
- $16.60
- Rating
- 4.4/5
- Reviews
- 2,133
- Age
- 8y ago

Small Pet Select 2nd Cutting Perfect Blend Timothy Hay Pet Food for Rabbits Guinea Pigs Chinchillas and Other Small Animals Premium Natural Hay Grown in the US 10 LB
- Price
- $30.26
- Rating
- 4.4/5
- Reviews
- 9,347
- Age
- 12y ago

Kaytee Timothy Hay High Fiber Grown Specifically for Small Animals Rabbits Guinea Pigs Chinchillas Ideal Bulk Order for Small Pets 12 Pounds
- Price
- $36.67
- Rating
- 4.6/5
- Reviews
- 14,141
- Age
- 8y ago
Newest
by launch date
Kaytee Timothy Hearty Hay for Guinea Pigs Rabbits & Other Small Animals 48 oz
- Price
- $12.73
- Rating
- 4.7/5
- Reviews
- 347
- Age
- 2y ago

Kaytee Timothy Hay High Fiber Grown Specifically for Small Animals Rabbits Guinea Pigs Chinchillas Ideal Bulk Order for Small Pets 2 Pounds
- Price
- $7.94
- Rating
- 4.6/5
- Reviews
- 14,141
- Age
- 2y ago

Eaton Pet and Pasture Naturally Grown Premium 1st Cut Blend Western Timothy Hay Orchard Blend Small Animal Food Sustainable Eco-Friendly Farmer-Owned 6LB-Box.
- Price
- $27.78
- Rating
- 4.2/5
- Reviews
- 1,473
- Age
- 4y ago

Kaytee First Cut Timothy Hay High Fiber Grown Specifically for Small Animals Rabbits Guinea Pigs Chinchillas 6.5 Pounds
- Price
- $23.98
- Rating
- 4.6/5
- Reviews
- 6,811
- Age
- 7y ago

Kaytee Timothy Hay High Fiber Grown Specifically for Small Animals Rabbits Guinea Pigs Chinchillas Ideal Bulk Order for Small Pets 12 Pounds
- Price
- $36.67
- Rating
- 4.6/5
- Reviews
- 14,141
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Kaytee63%
- Oxbow28%
- Small Pet Select7%
- Eaton Pet and Pasture2%
Demand
Timothy Hay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Timothy Hay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- timothy hay384K/yr
- hay399K/yr
- guinea pig hay218K/yr
- rabbit hay146K/yr
- timothy hay for rabbit145K/yr
- hay for rabbits112K/yr
- timothy hay for guinea pig97K/yr
- bunny hay67K/yr
- hay for guinea pigs81K/yr
- timothy34K/yr
Reviews and returns
What reviews say buyers love and hate about Timothy Hay
We read the reviews and the return reasons for every product selling here.
“Not the quality expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Timothy Hay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









