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Therapet

Maybe

The products selling today average only 3.8★. But the top 5 brands take 100% of clicks, so Therapet is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$2.8M/yr824K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
82%top-5 click share · 5 brands · 7 sellers

Flapen Score

Therapet against its category

The dotted line is the Pet Supplies average. Past it, Therapet is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Therapet market on Amazon at a glance

Shoppers on Amazon United States searched for Therapet 824K times last year and spent an estimated $2.8M. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 824K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
824K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
9.8%
Market size, estimated
$2.8Ma year
Peak month
July3.0× the quietest month
Top search term
therapet247K searches a year

02 · Price

A sale here is worth $33.92.

Listings sell for $33.92 on average, from $14.31 to $53.81. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 15,000 to 20,000 of them. At $33.92 that is $509K to $678K a year per listing.

Average price
$33.92inside the $15 to $100 sweet spot
Price range
$14.31–$53.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
15,000–20,000
Revenue per listing a year
$509K–$678K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Health Supplies. It carries 1,512 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#78in Health Supplies
Average rating
3.78 starsAmazon United States average 4.42 stars
Average reviews
1,512per listing
Listings tracked
11

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Therapet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 53%

Demand

Therapet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Therapet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • therapet247K/yr
  • dog calming diffuser124K/yr
  • therapet md dog diffuser stop peeing125K/yr
  • dog pheromones calming diffuser65K/yr
  • pheromones for dogs30K/yr
  • pheromone diffuser for dogs21K/yr
  • calming diffuser for dogs21K/yr
  • dog pheromone diffuser18K/yr
  • dog diffuser18K/yr
  • therapet diffuser20K/yr

Reviews and returns

What reviews say buyers love and hate about Therapet

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soothing/Teething”
47%of negative reviews mention “Functionality-Overall”
1.7%of orders come back
“Does not work well”
A buyer, on “Functionality-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Therapet questions

Answered from the same tracked data.