Therapet
Therapet shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Is Therapet profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Therapet is a $2.8M/yr Amazon United States market (824K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 57/100.
Therapet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.5% over the last 90 days and 9.8% of searches end in a purchase.
$2.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 11 products
Top Therapet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TheraPetMD 60-Day Dog Calming Diffuser Kit - Dog Pheromone Diffuser for Stress Destructive Behavior Pee Accidents Separation Anxiety Barking Aggression & Chewing - 60-Day Refills Included
- Price
- $32.92
- Rating
- 3.5/5
- Reviews
- 4,586
- Age
- 1y ago
TherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress Pee Spraying Cat Fighting Aggression Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary
- Price
- $33.04
- Rating
- 3.8/5
- Reviews
- 3,279
- Age
- 1y ago
TheraPetMD 2-Pack 120-Days Dog Calming Diffuser Kits - Dog Pheromone Diffuser for Stress Destructive Behavior Pee Accidents Separation Anxiety Barking & Chewing - 120-Days Refills - Box May Vary
- Price
- $53.75
- Rating
- 3.5/5
- Reviews
- 4,586
- Age
- 7mo ago
TherapetMD Dog Calming Diffuser Refill Kit (2-Pack 60-Day Supply) Dog Pheromone Refills for Stress Separation Pee Accidents Barking & Destructive Behaviors. Use with TheraPet MD Diffuser Only
- Price
- $29.05
- Rating
- 4.0/5
- Reviews
- 288
- Age
- 8mo ago
LKXDOV Dog Calming Diffuser Calming Pheromones Diffuser Kit Appeasing Pheromone Diffuser to Calm (2Plug in+4Refill) for Anxiety Relief Reduce Aggression Fighting Barking Stress
- Price
- $31.53
- Rating
- 3.6/5
- Reviews
- 41
- Age
- 5mo ago
Trending
90-day click momentum
Dog Calming Diffuser Calming Pheromones
- Price
- $35.75
- Rating
- 3.2/5
- Reviews
- 25
- Age
- 5mo ago
LKXDOV Dog Calming Diffuser Calming Pheromones Diffuser Kit Appeasing Pheromone Diffuser to Calm (2Plug in+4Refill) for Anxiety Relief Reduce Aggression Fighting Barking Stress
- Price
- $31.53
- Rating
- 3.6/5
- Reviews
- 41
- Age
- 5mo ago
STUHAND Dog Calming Diffuser Calming Pheromones Diffuser Starter Kit for Anxiety Relief Reduce Barking Aggression Stress with 2 Plug-in + 4 Refill
- Price
- $33.08
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 3mo ago
Dog Calming Diffuser 2-Pack Dog Pheromone Calming Diffuser Kit for Stress Anxiety Barking & Destructive Behavior Relief Perfect for Separation Anxiety & Aggression (Blue 2 Count (Pack of 1))
- Price
- $14.31
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 1mo ago
LKBHGF 120 Day Supply(Tasteless) Dog Calming
- Price
- $26.92
- Rating
- 3.2/5
- Reviews
- 36
- Age
- 3mo ago
Newest
by launch dateDog Calming Diffuser 2-Pack Dog Pheromone Calming Diffuser Kit for Stress Anxiety Barking & Destructive Behavior Relief Perfect for Separation Anxiety & Aggression (Blue 2 Count (Pack of 1))
- Price
- $14.31
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 1mo ago
LKBHGF 120 Day Supply(Tasteless) Dog Calming
- Price
- $26.92
- Rating
- 3.2/5
- Reviews
- 36
- Age
- 3mo ago
STUHAND Dog Calming Diffuser Calming Pheromones Diffuser Starter Kit for Anxiety Relief Reduce Barking Aggression Stress with 2 Plug-in + 4 Refill
- Price
- $33.08
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 3mo ago
LKXDOV Dog Calming Diffuser Calming Pheromones Diffuser Kit Appeasing Pheromone Diffuser to Calm (2Plug in+4Refill) for Anxiety Relief Reduce Aggression Fighting Barking Stress
- Price
- $31.53
- Rating
- 3.6/5
- Reviews
- 41
- Age
- 5mo ago
Dog Calming Diffuser Calming Pheromones
- Price
- $35.75
- Rating
- 3.2/5
- Reviews
- 25
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- TheraPetMD84%
- LKXDOV6%
- HLOBNI4%
- LKBHGF4%
- STUHAND3%
Therapet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 3.0×
Top Therapet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- therapet247K/yr
- dog calming diffuser124K/yr
- therapet md dog diffuser stop peeing125K/yr
- dog pheromones calming diffuser65K/yr
- pheromones for dogs30K/yr
- pheromone diffuser for dogs21K/yr
- calming diffuser for dogs21K/yr
- dog pheromone diffuser18K/yr
- dog diffuser18K/yr
- therapet diffuser20K/yr
What reviews say buyers love and hate about Therapet
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“They are calmer”
“Good quality device”
“Ease of Use”
“Dog Approved”
“The scent is light”
What buyers complain about
88% of reviews“Does not work well”
“Not odorless”
“More expensive”
“Didnt work after 3 mo of use”
“Bottles leaked”
Therapet return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Therapet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
