Therapet
MaybeThe products selling today average only 3.8★. But the top 5 brands take 100% of clicks, so Therapet is a Maybe.
- Flapen Score
- 57 / 100Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 5157
- Market size
- $2.8M/yr824K searches / yr
- 90-day growth
- -24.5%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 7 sellers
Flapen Score
Therapet against its category
The dotted line is the Pet Supplies average. Past it, Therapet is stronger. Inside it, weaker.
Market
The Therapet market on Amazon at a glance
Shoppers on Amazon United States searched for Therapet 824K times last year and spent an estimated $2.8M. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 824K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.
- Searches, last 12 months
- 824K
- Growth, 90 days vs prior 90
- -24.5%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $2.8Ma year
- Peak month
- July3.0× the quietest month
- Top search term
- therapet247K searches a year
02 · Price
A sale here is worth $33.92.
Listings sell for $33.92 on average, from $14.31 to $53.81. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 15,000 to 20,000 of them. At $33.92 that is $509K to $678K a year per listing.
- Average price
- $33.92inside the $15 to $100 sweet spot
- Price range
- $14.31–$53.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $509K–$678K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Health Supplies. It carries 1,512 reviews at 3.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Health Supplies
- Average rating
- 3.78 starsAmazon United States average 4.42 stars
- Average reviews
- 1,512per listing
- Listings tracked
- 11
04 · Newcomers
7 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Therapet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TheraPetMD 60-Day Dog Calming Diffuser Kit - Dog Pheromone Diffuser for Stress Destructive Behavior Pee Accidents Separation Anxiety Barking Aggression & Chewing - 60-Day Refills Included
- Price
- $32.92
- Rating
- 3.5/5
- Reviews
- 4,586
- Age
- 1y ago

TherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress Pee Spraying Cat Fighting Aggression Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary
- Price
- $33.04
- Rating
- 3.8/5
- Reviews
- 3,279
- Age
- 1y ago

TheraPetMD 2-Pack 120-Days Dog Calming Diffuser Kits - Dog Pheromone Diffuser for Stress Destructive Behavior Pee Accidents Separation Anxiety Barking & Chewing - 120-Days Refills - Box May Vary
- Price
- $53.75
- Rating
- 3.5/5
- Reviews
- 4,586
- Age
- 7mo ago

TherapetMD Dog Calming Diffuser Refill Kit (2-Pack 60-Day Supply) Dog Pheromone Refills for Stress Separation Pee Accidents Barking & Destructive Behaviors. Use with TheraPet MD Diffuser Only
- Price
- $29.05
- Rating
- 4.0/5
- Reviews
- 288
- Age
- 8mo ago

LKXDOV Dog Calming Diffuser Calming Pheromones Diffuser Kit Appeasing Pheromone Diffuser to Calm (2Plug in+4Refill) for Anxiety Relief Reduce Aggression Fighting Barking Stress
- Price
- $31.53
- Rating
- 3.6/5
- Reviews
- 41
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Dog Calming Diffuser Calming Pheromones
- Price
- $35.75
- Rating
- 3.2/5
- Reviews
- 25
- Age
- 5mo ago

LKXDOV Dog Calming Diffuser Calming Pheromones Diffuser Kit Appeasing Pheromone Diffuser to Calm (2Plug in+4Refill) for Anxiety Relief Reduce Aggression Fighting Barking Stress
- Price
- $31.53
- Rating
- 3.6/5
- Reviews
- 41
- Age
- 5mo ago

STUHAND Dog Calming Diffuser Calming Pheromones Diffuser Starter Kit for Anxiety Relief Reduce Barking Aggression Stress with 2 Plug-in + 4 Refill
- Price
- $33.08
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 3mo ago

Dog Calming Diffuser 2-Pack Dog Pheromone Calming Diffuser Kit for Stress Anxiety Barking & Destructive Behavior Relief Perfect for Separation Anxiety & Aggression (Blue 2 Count (Pack of 1))
- Price
- $14.31
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 1mo ago

LKBHGF 120 Day Supply(Tasteless) Dog Calming
- Price
- $26.92
- Rating
- 3.2/5
- Reviews
- 36
- Age
- 3mo ago
Newest
by launch date
Dog Calming Diffuser 2-Pack Dog Pheromone Calming Diffuser Kit for Stress Anxiety Barking & Destructive Behavior Relief Perfect for Separation Anxiety & Aggression (Blue 2 Count (Pack of 1))
- Price
- $14.31
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 1mo ago

LKBHGF 120 Day Supply(Tasteless) Dog Calming
- Price
- $26.92
- Rating
- 3.2/5
- Reviews
- 36
- Age
- 3mo ago

STUHAND Dog Calming Diffuser Calming Pheromones Diffuser Starter Kit for Anxiety Relief Reduce Barking Aggression Stress with 2 Plug-in + 4 Refill
- Price
- $33.08
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 3mo ago

LKXDOV Dog Calming Diffuser Calming Pheromones Diffuser Kit Appeasing Pheromone Diffuser to Calm (2Plug in+4Refill) for Anxiety Relief Reduce Aggression Fighting Barking Stress
- Price
- $31.53
- Rating
- 3.6/5
- Reviews
- 41
- Age
- 5mo ago

Dog Calming Diffuser Calming Pheromones
- Price
- $35.75
- Rating
- 3.2/5
- Reviews
- 25
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- TheraPetMD84%
- LKXDOV6%
- HLOBNI4%
- LKBHGF4%
- STUHAND3%
Demand
Therapet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 3.0×
Search terms
Top Therapet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- therapet247K/yr
- dog calming diffuser124K/yr
- therapet md dog diffuser stop peeing125K/yr
- dog pheromones calming diffuser65K/yr
- pheromones for dogs30K/yr
- pheromone diffuser for dogs21K/yr
- calming diffuser for dogs21K/yr
- dog pheromone diffuser18K/yr
- dog diffuser18K/yr
- therapet diffuser20K/yr
Reviews and returns
What reviews say buyers love and hate about Therapet
We read the reviews and the return reasons for every product selling here.
“Does not work well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Therapet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









