The Stuff for Dogs

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

12.2%

Market size, estimated

$251Ka year

Peak month

January1.5× the quietest month

Top search term

the stuff for dogs37K searches a year

Listings sell for $33.49 on average, from $17.49 to $72.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $33.49 that is $25K to $33K a year per listing.

Average price

$33.49inside the $15 to $100 sweet spot

Price range

$17.49–$72.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$25K–$33K

Returns

1.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Grooming. It carries 5,168 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#32in Grooming

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

5,168per listing

Listings tracked

6

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

87 months