The Mellow Dog

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

38K

Growth, 90 days vs prior 90

-33.8%

Conversion, latest week

0.9%

Market size, estimated

$9Ka year

Peak month

December12.9× the quietest month

Top search term

the mellow dog15K searches a year

Listings sell for $26.50 on average, from $14.96 to $41.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $26.50 that is $3K to $7K a year per listing.

Average price

$26.50inside the $15 to $100 sweet spot

Price range

$14.96–$41.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.3%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #631 within Toys. It carries 109 reviews at 3.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

71%

Out of stock, average day

27.3%

Average rank

#631in Toys

Average rating

3.09 starsAmazon United States average 4.42 stars

Average reviews

109per listing

Listings tracked

7

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months