Thanksgiving Cat Collar

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +58.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

+58.5%

Conversion, latest week

1.4%

Market size, estimated

$12Ka year

Peak month

September65.7× the quietest month

Top search term

pumpkin cat collar8K searches a year

Listings sell for $9.37 on average, from $4.07 to $12.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.37 that is $0 to $937 a year per listing.

Average price

$9.37under the $15 to $100 sweet spot

Price range

$4.07–$12.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$937

Returns

1.2%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #654 within Collars, Harnesses & Leashes. It carries 547 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

13.9%

Average rank

#654in Collars, Harnesses & Leashes

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

547per listing

Listings tracked

20

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months