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Terrarium Moss

Fail

Demand is soft, at -8.7% this quarter, so Terrarium Moss is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$108K/yr110K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
59%top-5 click share · 12 brands · 32 sellers

Flapen Score

Terrarium Moss against its category

The dotted line is the Pet Supplies average. Past it, Terrarium Moss is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Terrarium Moss market on Amazon at a glance

Shoppers on Amazon United States searched for Terrarium Moss 110K times last year and spent an estimated $108K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
7.1%
Market size, estimated
$108Ka year
Peak month
January1.3× the quietest month
Top search term
terrarium moss28K searches a year

02 · Price

A sale here is worth $13.77.

Listings sell for $13.77 on average, from $5.73 to $56.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.77 that is $3K to $7K a year per listing.

Average price
$13.77under the $15 to $100 sweet spot
Price range
$5.73–$56.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Reptiles & Amphibians. It carries 1,950 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#23in Reptiles & Amphibians
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,950per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Terrarium Moss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

32

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

18%

  • Brand 125%
  • Brand 221%
  • Brand 320%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 18%)

Demand

Terrarium Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Terrarium Moss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • terrarium moss28K/yr
  • reptile moss21K/yr
  • moss for terrarium22K/yr
  • moss for reptiles19K/yr
  • moss terrarium14K/yr
  • leopard gecko moss2K/yr
  • reptile moss for humidity3K/yr

Reviews and returns

What reviews say buyers love and hate about Terrarium Moss

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Smell”
0.9%of orders come back
“Terrible, Strong Smell”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Terrarium Moss questions

Answered from the same tracked data.