Tender Vittles Cat Food

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

11.4%

Market size, estimated

$4.9Ma year

Peak month

June10.5× the quietest month

Top search term

purina one cat food887K searches a year

Listings sell for $22.12 on average, from $6.28 to $43.54. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At $22.12 that is $88K to $111K a year per listing.

Average price

$22.12inside the $15 to $100 sweet spot

Price range

$6.28–$43.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

4,000–5,000

Revenue per listing a year

$88K–$111K

Returns

0.0%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #120 within Food. It carries 12,011 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#120in Food

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

12,011per listing

Listings tracked

40

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

83 months