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Teddy Bear Dog Costume

high returns (18.2%) — Teddy Bear Dog Costume doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51

Market size 8Growth 22Conversion 23Competition 58Returns 0Price range 69Avg price 87Brand share 38Review moat 71Quality gap 96
This niche Category average · 3,978 niches

Is Teddy Bear Dog Costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Teddy Bear Dog Costume is a $33K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 40/100.

Teddy Bear Dog Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.6% over the last 90 days and 1.8% of searches end in a purchase.

$33K

revenue / yr

Units sold / yr1K
Search volume / yr-5.6%93K
Conversion rate1.8%
Avg price$19.60

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers12 · 39
Top-5 product click share50%
Open market18%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement59%
New entrants (1y)4· 0 succeeded
Avg rating3.9★
Avg reviews678

Top Teddy Bear Dog Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$1K$3K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

39

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

14%

  • Rubies32%
  • WOYASIM16%
  • California Costumes16%
  • AXIIJGL13%
  • HRTTSY6%
  • Pandaloon3%
  • Open — no brand owns it (6 brands, 14%)

Teddy Bear Dog Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR1.8%Products22Brands12Top 5 Brands82%OOS Rate6.8%Rating3.9★Reviews678Avg BSR#2,980
10K6KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Teddy Bear Dog Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dog bear costume20K/yr
  • teddy bear dog costume24K/yr
  • dog teddy bear costume12K/yr
  • bear costume for dogs13K/yr
  • bear dog costume12K/yr
  • teddy bear costume for dogs9K/yr
  • dog costume bear3K/yr

What reviews say buyers love and hate about Teddy Bear Dog Costume

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Size-Overall22%

So adorable fits good

Soft Feel17%

very soft very warm great quality

Quality-Overall17%

Cute and good quality

Pet Friendly11%

Very cute on my granddog

Advertised Vs Actual Product9%

As advertised

What buyers complain about

90% of reviews
Size-Overall76%

Runs small

Advertised Vs Actual Product4%

but the size was wrong according to the descriptions

Quality-Overall4%

just not high quality

Thickness4%

A little thin

Ease Of Use3%

hard to put on

Teddy Bear Dog Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

18.2%

Return rate

93%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
88%
2Advertised Vs Actual Product
4%
3Functionality-Overall
2%
4Length
1%
5Quality-Overall
1%

Common Teddy Bear Dog Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Teddy Bear Dog Costume 40/100 on Amazon United States — Skip it. The niche generates $33K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -5.6% over the last 90 days.
Teddy Bear Dog Costume buyers on Amazon United States complain most about Size-Overall, Advertised Vs Actual Product, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 18.2% — above our launch gate.