Tactical Dog Leash

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

235K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

2.3%

Market size, estimated

$115Ka year

Peak month

April2.2× the quietest month

Top search term

kong leash57K searches a year

Listings sell for $20.92 on average, from $8.07 to $32.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.92 that is $2K to $5K a year per listing.

Average price

$20.92inside the $15 to $100 sweet spot

Price range

$8.07–$32.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.4%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #275 within Collars, Harnesses & Leashes. It carries 5,823 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

80%

Out of stock, average day

0.0%

Average rank

#275in Collars, Harnesses & Leashes

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

5,823per listing

Listings tracked

35

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months