Tactical Dog Collar

Shoppers searched for this 788K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

788K

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

0.8%

Market size, estimated

$124Ka year

Peak month

March1.2× the quietest month

Top search term

tactical dog collar258K searches a year

Listings sell for $18.77 on average, from $7.53 to $27.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $18.77 that is $2K to $5K a year per listing.

Average price

$18.77inside the $15 to $100 sweet spot

Price range

$7.53–$27.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #537 within Collars, Harnesses & Leashes. It carries 2,309 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

85%

Out of stock, average day

0.0%

Average rank

#537in Collars, Harnesses & Leashes

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

2,309per listing

Listings tracked

46

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months