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Synovi G4 Joint Health Soft Chews for Dogs

Fail

The top 5 brands take 94% of clicks, so Synovi G4 Joint Health Soft Chews for Dogs is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$93K/yr23K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
74%top-5 click share · 7 brands · 17 sellers

Flapen Score

Synovi G4 Joint Health Soft Chews for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Synovi G4 Joint Health Soft Chews for Dogs is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Synovi G4 Joint Health Soft Chews for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Synovi G4 Joint Health Soft Chews for Dogs 23K times last year and spent an estimated $93K. The top 5 brands take 94% of clicks. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
7.3%
Market size, estimated
$93Ka year
Peak month
July1.7× the quietest month
Top search term
synovi g4 joint health soft chews for dogs15K searches a year

02 · Price

A sale here is worth $56.39.

Listings sell for $56.39 on average, from $27.00 to $94.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $56.39 that is $0 to $6K a year per listing.

Average price
$56.39inside the $15 to $100 sweet spot
Price range
$27.00–$94.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #232 within Health Supplies. It carries 5,788 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
85%
Out of stock, average day
7.1%
Average rank
#232in Health Supplies
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,788per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Synovi G4 Joint Health Soft Chews for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

17

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Brand 172%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Synovi G4 Joint Health Soft Chews for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Synovi G4 Joint Health Soft Chews for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • synovi g4 joint health soft chews for dogs15K/yr
  • synovi g46K/yr
  • synovi1K/yr
  • elanco synovi g4 joint health soft chews for dogs1K/yr

Reviews and returns

What reviews say buyers love and hate about Synovi G4 Joint Health Soft Chews for Dogs

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Pet Friendly”
12%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“a little more expensive”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Synovi G4 Joint Health Soft Chews for Dogs questions

Answered from the same tracked data.