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Swimmers Itch Guard Cream

Maybe

Search demand grew >1,000% this quarter. But the top 5 products take 100% of clicks, so Swimmers Itch Guard Cream is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$37K/yr16K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
100%top-5 click share · 3 brands · 9 sellers

Flapen Score

Swimmers Itch Guard Cream against its category

The dotted line is the Pet Supplies average. Past it, Swimmers Itch Guard Cream is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimmers Itch Guard Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Swimmers Itch Guard Cream 16K times last year and spent an estimated $37K. All 3 brands take every click. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
9.5%
Market size, estimated
$37Ka year
Top search term
swimmers itch guard6K searches a year

02 · Price

A sale here is worth $24.80.

Listings sell for $24.80 on average, from $19.01 to $32.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 500 to 750 of them. At $24.80 that is $12K to $19K a year per listing.

Average price
$24.80inside the $15 to $100 sweet spot
Price range
$19.01–$32.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
500–750
Revenue per listing a year
$12K–$19K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #1,544 within Health Supplies. It carries 233 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
20.5%
Average rank
#1,544in Health Supplies
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
233per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Swimmers Itch Guard Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 210%
  • Brand 37%

Search terms

Top Swimmers Itch Guard Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swimmers itch guard6K/yr
  • swimmers itch guard cream5K/yr
  • swimmers itch3K/yr
  • swimmers itch prevention2K/yr

Reviews and returns

What reviews say buyers love and hate about Swimmers Itch Guard Cream

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Efficiency”
100%of negative reviews mention “Allergies”
0.6%of orders come back
“I have terrible allergies after swim in the pool”
A buyer, on “Allergies”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Swimmers Itch Guard Cream questions

Answered from the same tracked data.