Swift Paws
FailThe top 5 products take 92% of clicks, so Swift Paws is a Fail.
- Flapen Score
- 32 / 100Ranks 3,807 of 3,978 Pet Supplies niches · −19 vs the category median of 5132
- Market size
- $100K/yr99K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 11 sellers
Flapen Score
Swift Paws against its category
The dotted line is the Pet Supplies average. Past it, Swift Paws is stronger. Inside it, weaker.
Market
The Swift Paws market on Amazon at a glance
Shoppers on Amazon United States searched for Swift Paws 99K times last year and spent an estimated $100K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $100Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- swift paws56K searches a year
02 · Price
A sale here is worth $88.30.
Listings sell for $88.30 on average, from $39.26 to $175.55. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $88.30 that is $0 to $9K a year per listing.
- Average price
- $88.30inside the $15 to $100 sweet spot
- Price range
- $39.26–$175.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.2% of listings are out of stock. The average listing ranks #331 within Toys. It carries 396 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 37.2%
- Average rank
- #331in Toys
- Average rating
- 4.00 starsAmazon United States average 4.42 stars
- Average reviews
- 396per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Swift Paws products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pet Deluxe Interactive Cat Toy for Indoor Cats Auto/Remote Control DIY Cat Mouse Hunting Treadmill Keep Bored Kitten Puppy Entertained to Chase Feather Toy to Exercise-Sky Blue
- Price
- $77.50
- Rating
- 4.3/5
- Reviews
- 275
- Age
- 1y ago

Swift Paws - Field Pulley Set - Expansion Accessory for Home Lure Course Kits Only - Add-On for Interactive Dog Chase Toy - Easy Line Installation - Expansion Pack of 2
- Price
- $48.92
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

ALL FOR PAWS Automatic Dog Ball Launcher Interactive Fetch Toy for Medium to Large Dogs Rechargeable Pet Ball Thrower Machine for Outdoor Play 6 Pcs 2.5-Inch Balls Included
- Price
- $120.50
- Rating
- 4.0/5
- Reviews
- 1,672
- Age
- 1y ago

Interactive Cat Toy for Indoor - Automatic Cat Treadmill with Remote Control 3 Speeds Quiet Motor & Durable Design | Indoor Chase Hunting Feather Toys for Fitness Playtime & Energy Release (Blue)
- Price
- $77.84
- Rating
- 3.8/5
- Reviews
- 200
- Age
- 1y ago

AsFrost Upgraded Interactive Cat Toy for Indoor Cats Auto/Manual Control DIY Cat Feather Mouse Toy Treadmill for Bored Kitten Puppy Play Chase Run Exercise Hunting Mental Stimulation-Sky Blue
- Price
- $78.54
- Rating
- 4.2/5
- Reviews
- 518
- Age
- 1y ago
Trending
estimated 90-day click momentum
ALL FOR PAWS Automatic Dog Ball Launcher Interactive Fetch Toy for Medium to Large Dogs Rechargeable Pet Ball Thrower Machine for Outdoor Play 6 Pcs 2.5-Inch Balls Included
- Price
- $120.50
- Rating
- 4.0/5
- Reviews
- 1,672
- Age
- 1y ago

Dowkaco DC-1 Lure Coursing Machine for Dogs APP-Controlled Automatic Dog Chase Toy Motorized Line 39MPH High-Speed Outdoor Running Toy for Large Dogs Backyard Agility Course Exercise Equipment
- Price
- $175.55
- Rating
- 3.0/5
- Reviews
- 13
- Age
- 1y ago

AsFrost Upgraded Interactive Cat Toy for Indoor Cats Auto/Manual Control DIY Cat Feather Mouse Toy Treadmill for Bored Kitten Puppy Play Chase Run Exercise Hunting Mental Stimulation-Sky Blue
- Price
- $78.54
- Rating
- 4.2/5
- Reviews
- 518
- Age
- 1y ago

Pet Deluxe Interactive Cat Toy for Indoor Cats Auto/Remote Control DIY Cat Mouse Hunting Treadmill Keep Bored Kitten Puppy Entertained to Chase Feather Toy to Exercise-Sky Blue
- Price
- $77.50
- Rating
- 4.3/5
- Reviews
- 275
- Age
- 1y ago

Swift Paws - Field Pulley Set - Expansion Accessory for Home Lure Course Kits Only - Add-On for Interactive Dog Chase Toy - Easy Line Installation - Expansion Pack of 2
- Price
- $48.92
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago
Newest
by launch date
Interactive Cat Toy for Indoor - Automatic Cat Treadmill with Remote Control 3 Speeds Quiet Motor & Durable Design | Indoor Chase Hunting Feather Toys for Fitness Playtime & Energy Release (Blue)
- Price
- $77.84
- Rating
- 3.8/5
- Reviews
- 200
- Age
- 1y ago

Pet Deluxe Interactive Cat Toy for Indoor Cats Auto/Remote Control DIY Cat Mouse Hunting Treadmill Keep Bored Kitten Puppy Entertained to Chase Feather Toy to Exercise-Sky Blue
- Price
- $77.50
- Rating
- 4.3/5
- Reviews
- 275
- Age
- 1y ago

Dowkaco DC-1 Lure Coursing Machine for Dogs APP-Controlled Automatic Dog Chase Toy Motorized Line 39MPH High-Speed Outdoor Running Toy for Large Dogs Backyard Agility Course Exercise Equipment
- Price
- $175.55
- Rating
- 3.0/5
- Reviews
- 13
- Age
- 1y ago

AsFrost Upgraded Interactive Cat Toy for Indoor Cats Auto/Manual Control DIY Cat Feather Mouse Toy Treadmill for Bored Kitten Puppy Play Chase Run Exercise Hunting Mental Stimulation-Sky Blue
- Price
- $78.54
- Rating
- 4.2/5
- Reviews
- 518
- Age
- 1y ago

ALL FOR PAWS Automatic Dog Ball Launcher Interactive Fetch Toy for Medium to Large Dogs Rechargeable Pet Ball Thrower Machine for Outdoor Play 6 Pcs 2.5-Inch Balls Included
- Price
- $120.50
- Rating
- 4.0/5
- Reviews
- 1,672
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
11
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Pet Deluxe35%
- Swift Paws25%
- ALL FOR PAWS19%
- ITSHINY10%
- AsFrost7%
- Dowkaco3%
- Open — no brand owns it (0%)
Demand
Swift Paws search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Swift Paws search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swift paws56K/yr
- swiftpaws19K/yr
- swift paws chase7K/yr
- swiftpaws chase3K/yr
- swift paws chase kit12K/yr
- swift paws pounce2K/yr
Reviews and returns
What reviews say buyers love and hate about Swift Paws
We read the reviews and the return reasons for every product selling here.
“Doesnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swift Paws questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









