Is sweet potato dog treats profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 19 tracked products. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (63/100).

How competitive is the sweet potato dog treats niche?

14 brands and 54 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in sweet potato dog treats?

Top complaints mined from reviews: Hard Feel, Ease Of Chewing/Swallowing, Size-Overall. The return rate is 0.0%.

When does demand for sweet potato dog treats peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the sweet potato dog treats niche?

Listings span $5.91–$28.50; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 4,575 reviews — the moat a new listing must climb.

sweet potato dog treats

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible18.1%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.9M

$1.9M/yr · 668K searches

Avg price

Great$15.95

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.91–$28.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,574.58

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sweet potato dog treats is a $1.9M/yr Amazon United States market (668K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sweet potato dog treats market data

Units sold / yr: 100K–125K; avg 5,000–6,000/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 18.1%
Avg BSR: #213
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

HEALTHFULS31%
Wholesome Pride17%
Caledon Farms11%
BRUTUS & BARNABY11%
Pur Luv8%
Beloved Pets4%
Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -2.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top sweet potato dog treats search terms

sweet potato dog treats438K/yr -3.7%12.4% conv.
dog sweet potato treats35K/yr +2.9%12.8% conv.
dog treats sweet potato24K/yr +3.9%12.7% conv.
sweet potato chews for dogs21K/yr -15.3%10.4% conv.
sweet potatoes dog treats19K/yr -1.7%10.5% conv.
healthfuls dog treats18K/yr +7.6%10.8% conv.
sweet potato treats for dogs15K/yr +4.8%9.9% conv.
dried sweet potato dog treats12K/yr +6.8%10.4% conv.
dehydrated sweet potato dog treats11K/yr +20.7%5.1% conv.
sweet potato dog treats made in usa10K/yr +11.3%7.9% conv.

All search terms

Top sweet potato dog treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Healthfuls Sweet Potato Slices Healthy Dog Treats Limited Ingredient Grain Free Made from Real Dried Sweet Potatoes 16 oz

HEALTHFULS$8.774.4★3,069 rev

Caledon Farms Value Pack Sweet Potato Chews Dog Treats 28oz/795G

Caledon Farms$16.304.2★4,857 rev

Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew

Pur Luv$13.344.6★8,436 rev

BRUTUS & BARNABY Sweet Potato Dog Treats Support Sensitive Stomachs with USA-Grown Hypoallergenic Treats that Smell as Good as They Taste

BRUTUS & BARNABY$23.394.3★9,706 rev

Wholesome Pride Healthy Sweet Potato Chews Sensitive Stomach Dog Treats No Preservatives Single-Ingredient No Grain 8 oz

Wholesome Pride$9.904.0★9,395 rev

Newest

by launch date

Dole for Pets Air Dried Sweet Potato Dog Treats Single Ingredient Dog Treats Made with Real Sweet Potato No Wheat Corn Soy Artificial Flavors Colors or Preservatives 6 Oz

Dole$5.91169 rev

1y ago

iPaw Sweet Potato Dog Treats SQF Certified Single Ingredient Dog Treats for Vegetarian All Natural Human Grade Puppy Chew Rawhide Alternative Hypoallergenic Easy to Digest

iPaw$13.18935 rev

1y ago

Beloved Pets Sweet Potato Dog Treats & Healthy Chicken Chews 10.6 Oz - Puppy Snacks & Soft Bones for Large Medium & Small Breeds - Natural Dog Food & Grain-Free Rawhide-Free Training Jerky Wraps

Beloved Pets$14.912,864 rev

3y ago

Caledon Farms Value Pack Sweet Potato Chews Dog Treats 28oz/795G

Caledon Farms$16.304,857 rev

4y ago

Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew

Pur Luv$13.348,436 rev

5y ago

What buyers say about sweet potato dog treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly47%

“Dog happy”

Taste-Overall9%

“Very good treat”

Quality-Overall6%

“Quality Product at Fair Price”

Ease Of Chewing/Swallowing6%

“Good for chewing”

Value For Money5%

“Great deal”

Ingredients-Overall3%

“The ingredients are simple”

Smell3%

“They look good and smell fresh”

Size-Overall2%

“They are small enough to satisfy”

Freshness2%

“Fresh and delicious”

Soft Feel2%

“They are soft”

What buyers complain about

Hard Feel13%

“The slices were extremely hard”

Ease Of Chewing/Swallowing11%

“started chewing away”

Size-Overall11%

“They are tiny”

Moist/Dry6%

“looked over dried or just the skin”

Value For Money6%

“they started getting too expensive”

Quality-Overall5%

“Inconsistent quality”

Indigestion5%

“Vomiting and Diarrhea”

Stale/Rotten/Spoiled4%

“Extremely stale”

Smell3%

“Horrible Smell”

Thickness2%

“thicker than a toothpick”

Top return reasons

Hard Feel24%

Size-Overall16%

Ease Of Chewing/Swallowing11%

Moist/Dry9%

Smell7%

Ingredients-Overall5%