Is superworms profitable to sell on Amazon United States?

The niche generates $415K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (68/100).

How competitive is the superworms niche?

12 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in superworms?

Top complaints mined from reviews: Size-Overall, Contamination, Smell. The return rate is 0.0%.

When does demand for superworms peak?

Demand peaks in Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the superworms niche?

Listings span $7.82–$40.93; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.

superworms

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.12

avg listing price — sweet spot $15–$100

Review moat

Great344.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$7.82–$40.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good$415K

$415K/yr · 173K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, superworms is a $415K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep. Verdict: Worth a look — 68/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

superworms market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $302K–$402K; units × avg price
Launch success: —; 0 of 1 new (360d)
Conversion rate: 11.9%
Avg BSR: #149
Page quality: 0%
Prime: 12%
Sponsored: 44%
Out of stock: 7.4%
Avg brand age: 71 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

18%

Surmen Legacy20%
Superworm CO18%
Superworm16%
Predator Foods13%
Dubia Roaches10%
JADINGSFARM6%
Open — no brand owns it (6 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.9×

Open Trend

Top superworms search terms

superworms30K/yr +26.2%11.1% conv.
super worms live28K/yr +5.3%10.5% conv.
superworms live30K/yr -10.9%10.6% conv.
super worms21K/yr +19.9%10.1% conv.
live superworms17K/yr +9.1%6.5% conv.
superworms live for reptiles11K/yr +24.5%8.3% conv.
super worms live for reptiles7K/yr +17.9%9.9% conv.
superworm9K/yr -5.2%2.8% conv.
live superworms for reptiles7K/yr -7.5%7.7% conv.
super worm5K/yr +32.6%2.4% conv.

All search terms

Top superworms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Superworm 300 Live Superworms (Large)-Bulk and Organic from FL

Superworm$21.934.0★994 rev

Superworm CO - 100ct Live Superworms - Large 1.75-2+ - Live Arrival Guaranteed* (100)

Superworm CO$14.854.6★515 rev

Predator Foods Superworms - 200 Count Large

Predator Foods$15.064.3★319 rev

Surmen Legacy Live Superworms 500 Count Gut-Loaded (1.5-2 inches)

Surmen Legacy$27.054.4★68 rev

Surmen Legacy 100 Live Superworms (Large)-Bulk and Organic from New Jersey

Surmen Legacy$13.204.2★136 rev

Newest

by launch date

JADINGSFARM 2 Pack Gourmet Canned Superworms for Reptiles & Exotic Pets Healthy High Protein Pet Treats Supe Worms for Lizards Reptiles Birds Fish Hedgehogs etc 5.5 oz Total

JADINGSFARM$15.9611 rev

2mo ago

Exotic Nutrition 1000pk Live Mealworms (1/2)

Exotic Nutrition$15.9898 rev

1y ago

Superworm CO Superworms - 300 Large Superworms - Bulk Wholesale

Superworm CO$24.1465 rev

1y ago

Dubia.com 100 Large Superworms Live Premium Super Worms for Reptiles Bearded Dragons Baby Geckos and Turtles Rich in Protein and Nutrition Zophobas Morio Larvae Stage Easy to Store and Use

Dubia Roaches$10.91153 rev

2y ago

200 Large Live Mealworms Nutritious Live Reptile Food Ideal for Reptiles Packed with Protein Perfect for Bearded Dragon Amphibians Fish and Chickens Enhances Foraging Instincts

Dubia Roaches$9.07180 rev

2y ago

What buyers say about superworms

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Way better quality than any pet stores I've bought from”

Size-Overall21%

“Good size”

Value For Money20%

“very reasonably priced”

Advertised Vs Actual Product7%

“Just what i needed”

Taste-Overall5%

“He likes the big juicy ones”

Freshness4%

“very fresh”

Durability3%

“Durable 💪🏼 and delicious”

Ease Of Use2%

“Fast and convenient”

Smell2%

“These don't stink as much as the other company that I ordered from”

Pet Friendly2%

“Way better quality than any pet stores I've bought from”

What buyers complain about

Size-Overall39%

“Not happy with the size”

Contamination16%

“A lot of dead worms in the container”

Smell11%

“This time, the package smelled really bad and I'd say about 1/4 of the worms were dead”

Stale/Rotten/Spoiled7%

“Dead”

Value For Money6%

“these are not worth the price since a”

Durability4%

“Mostly dead after a very short time”

Quality-Overall3%

“Bad quality”

Moist/Dry2%

“All of them were dry and dead”

Advertised Vs Actual Product2%

“Misinformed”

Natural Resource Wastage1%

“Just needs more food”

Top return reasons

Size-Overall100%

Common questions

Is superworms profitable to sell on Amazon United States?: The niche generates $415K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (68/100).
How competitive is the superworms niche?: 12 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in superworms?: Top complaints mined from reviews: Size-Overall, Contamination, Smell. The return rate is 0.0%.
When does demand for superworms peak?: Demand peaks in Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the superworms niche?: Listings span $7.82–$40.93; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.