How competitive is the Superworms niche on Amazon United States?

12 brands and 23 sellers compete in Superworms on Amazon United States. The top 5 Superworms products take 47% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Superworms?

Superworms buyers on Amazon United States complain most about Size-Overall, Contamination, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Superworms niche?

Superworms sells for $20.12 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $7.82–$40.93. The average incumbent carries 344 reviews — the moat a new listing must climb.

Superworms

Superworms shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 2% of 3,978 Pet Supplies niches · +17 vs the category median of 51

This niche Category average · 3,978 niches

Is Superworms profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Superworms is a $415K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep. Verdict: Worth a look — 68/100.

Superworms: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.8% over the last 90 days and 11.9% of searches end in a purchase.

$415K

revenue / yr

Units sold / yr20K

Search volume / yr+8.8%173K

Conversion rate11.9%

Avg price$20.12

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers12 · 23

Top-5 product click share47%

Open market24%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 25 products

Top Superworms products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Superworm 300 Live Superworms (Large)-Bulk and Organic from FL

Price: $21.93
Rating: 4.0/5
Reviews: 994
Age: 5y ago

Superworm CO - 100ct Live Superworms - Large 1.75-2+ - Live Arrival Guaranteed* (100)

Price: $14.85
Rating: 4.6/5
Reviews: 515
Age: 3y ago

Predator Foods Superworms - 200 Count Large

Price: $15.06
Rating: 4.3/5
Reviews: 319
Age: 2y ago

Surmen Legacy Live Superworms 500 Count Gut-Loaded (1.5-2 inches)

Price: $27.05
Rating: 4.4/5
Reviews: 68
Age: 2y ago

Surmen Legacy 100 Live Superworms (Large)-Bulk and Organic from New Jersey

Price: $13.20
Rating: 4.2/5
Reviews: 136
Age: 2y ago

Newest

by launch date

JADINGSFARM 2 Pack Gourmet Canned Superworms for Reptiles & Exotic Pets Healthy High Protein Pet Treats Supe Worms for Lizards Reptiles Birds Fish Hedgehogs etc 5.5 oz Total

Price: $15.96
Rating: 4.8/5
Reviews: 11
Age: 2mo ago

Exotic Nutrition 1000pk Live Mealworms (1/2)

Price: $15.98
Rating: 4.2/5
Reviews: 98
Age: 1y ago

Superworm CO Superworms - 300 Large Superworms - Bulk Wholesale

Price: $24.14
Rating: 4.6/5
Reviews: 65
Age: 1y ago

Dubia.com 100 Large Superworms Live Premium Super Worms for Reptiles Bearded Dragons Baby Geckos and Turtles Rich in Protein and Nutrition Zophobas Morio Larvae Stage Easy to Store and Use

Price: $10.91
Rating: 3.8/5
Reviews: 153
Age: 2y ago

200 Large Live Mealworms Nutritious Live Reptile Food Ideal for Reptiles Packed with Protein Perfect for Bearded Dragon Amphibians Fish and Chickens Enhances Foraging Instincts

Price: $9.07
Rating: 3.6/5
Reviews: 180
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

18%

Surmen Legacy20%
Superworm CO18%
Superworm16%
Predator Foods13%
Dubia Roaches10%
JADINGSFARM6%
Open — no brand owns it (6 brands, 18%)

Superworms demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume173KCVR11.9%Products25Brands12Top 5 Brands76%OOS Rate7.4%Rating4.2★Reviews344Avg BSR#149

Peak months: Sep · busiest ÷ quietest = 1.9×

Top Superworms search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

superworms30K/yr +26.2%11.1% conv.
super worms live28K/yr +5.3%10.5% conv.
superworms live30K/yr -10.9%10.6% conv.
super worms21K/yr +19.9%10.1% conv.
live superworms17K/yr +9.1%6.5% conv.
superworms live for reptiles11K/yr +24.5%8.3% conv.
super worms live for reptiles7K/yr +17.9%9.9% conv.
superworm9K/yr -5.2%2.8% conv.
live superworms for reptiles7K/yr -7.5%7.7% conv.
super worm5K/yr +32.6%2.4% conv.

What reviews say buyers love and hate about Superworms

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall22%

“Way better quality than any pet stores I've bought from”

Size-Overall21%

“Good size”

Value For Money20%

“very reasonably priced”

Advertised Vs Actual Product7%

“Just what i needed”

Taste-Overall5%

“He likes the big juicy ones”

What buyers complain about

91% of reviews

Size-Overall39%

“Not happy with the size”

Contamination16%

“A lot of dead worms in the container”

Smell11%

“This time, the package smelled really bad and I'd say about 1/4 of the worms were dead”

Stale/Rotten/Spoiled7%

“Dead”

Value For Money6%

“these are not worth the price since a”

Superworms return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Superworms questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Superworms 68/100 on Amazon United States — Worth a look. The niche generates $415K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +8.8% over the last 90 days.