How competitive is the Strongid Paste Horse Wormer niche on Amazon United States?

10 brands and 40 sellers compete in Strongid Paste Horse Wormer on Amazon United States. The top 5 Strongid Paste Horse Wormer products take 88% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Strongid Paste Horse Wormer?

Strongid Paste Horse Wormer buyers on Amazon United States complain most about Taste-Overall, Advertised Vs Actual Product, Flavor, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Strongid Paste Horse Wormer niche?

Strongid Paste Horse Wormer sells for $22.15 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $10.67–$40.99. The average incumbent carries 711 reviews — the moat a new listing must climb.

Strongid Paste Horse Wormer

a concentrated shelf (top 5 take 88% of clicks) — Strongid Paste Horse Wormer doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51

This niche Category average · 3,978 niches

Is Strongid Paste Horse Wormer profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Strongid Paste Horse Wormer is a $164K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.

Strongid Paste Horse Wormer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.1% over the last 90 days and 10.0% of searches end in a purchase.

$164K

revenue / yr

Units sold / yr13K

Search volume / yr+2.1%74K

Conversion rate10.0%

Avg price$22.15

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 40

Top-5 product click share88%

Open market12%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Strongid Paste Horse Wormer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.

Price: $12.50
Rating: 4.8/5
Reviews: 1,072
Age: 9y ago

Strongid Paste (pyrantel pamoate) Dewormer for Horses Broad-Spectrum Parasite Control 20 mL Syringe

Price: $15.51
Rating: 4.8/5
Reviews: 273
Age: 23y ago

(3 Pack) PANACUR Dewormer Horse Paste 10% 100mg Each

Price: $40.99
Rating: 4.7/5
Reviews: 1,356
Age: 9y ago

Merck Animal Safe Guard 25 Gram Paste Equine Dewormer

Price: $14.73
Rating: 4.7/5
Reviews: 329
Age: 15y ago

Panacur Dewormer Horse Paste 10% 100mg

Price: $15.70
Rating: 4.7/5
Reviews: 1,650
Age: 21y ago

Newest

by launch date

Fenbendazole-Based Digestive Support for Horses and Poultry Intestinal Support Formula for Routine Animal Wellness

Price: $37.45
Rating: 3.0/5
Reviews: 5
Age: 3mo ago

Dewomer Fenbendazole Liquid for Horses Goats Dogs Cats Poultry & More Gut Health Immune & Digestive Support 100 mL

Price: $36.75
Rating: 4.8/5
Reviews: 10
Age: 4mo ago

Paste for Horse Use Only 1.87%-3 Pack (6.08g Each)

Price: $20.37
Rating: 4.5/5
Reviews: 54
Age: 5mo ago

60 ml Paste 4 Day Supply

Price: $10.67
Rating: 4.1/5
Reviews: 202
Age: 7y ago

(3 Pack) PANACUR Dewormer Horse Paste 10% 100mg Each

Price: $40.99
Rating: 4.7/5
Reviews: 1,356
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

ATEAMIR41%
Strongid21%
Panacur14%
MERCK Animal Health6%
Intervet5%
UltraCruz3%
Open — no brand owns it (4 brands, 9%)

Strongid Paste Horse Wormer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR10.0%Products10Brands10Top 5 Brands88%OOS Rate6.3%Rating4.5★Reviews711Avg BSR#33

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.2×

Top Strongid Paste Horse Wormer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fenbendazole for horses16K/yr +35.1%6.7% conv.
fenbendazole paste28K/yr -34.6%8.4% conv.
strongid paste horse wormer10K/yr +29.2%8.6% conv.
pyrantel pamoate for horses5K/yr +39.3%6.0% conv.
fenbendazole horse paste5K/yr +11.8%7.1% conv.
fenbendazole paste for humans4K/yr -10.9%3.9% conv.
fenbendazole paste for horses3K/yr -3.2%8.8% conv.
fenbendazole horse4K/yr -1.6%7.6% conv.

What reviews say buyers love and hate about Strongid Paste Horse Wormer

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Advertised Vs Actual Product22%

“As Expected”

Ease Of Use20%

“easy to store”

Quality-Overall16%

“Excellent product”

Value For Money13%

“great value for the money”

Taste-Overall4%

“Taste isn't bad”

What buyers complain about

78% of reviews

Taste-Overall19%

“I cant comment about the taste”

Advertised Vs Actual Product14%

“Wrong description”

Flavor9%

“The flavor is terrible”

Allergies7%

“had some issues with heat rash”

Functionality-Overall6%

“gaps for air complete open mouth breathing stopped laying eggs I didnt know what was going on”

Strongid Paste Horse Wormer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

47%

2Value For Money

13%

3Defective Material/Parts

4Functionality-Overall

5Ingredients-Overall

Common Strongid Paste Horse Wormer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Strongid Paste Horse Wormer 49/100 on Amazon United States — Skip it. The niche generates $164K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +2.1% over the last 90 days.