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Strongid Paste Horse Wormer

Fail

The top 5 products take 88% of clicks, so Strongid Paste Horse Wormer is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$164K/yr74K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
88%top-5 click share · 10 brands · 40 sellers

Flapen Score

Strongid Paste Horse Wormer against its category

The dotted line is the Pet Supplies average. Past it, Strongid Paste Horse Wormer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strongid Paste Horse Wormer market on Amazon at a glance

Shoppers on Amazon United States searched for Strongid Paste Horse Wormer 74K times last year and spent an estimated $164K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
10.0%
Market size, estimated
$164Ka year
Peak month
May8.2× the quietest month
Top search term
fenbendazole for horses16K searches a year

02 · Price

A sale here is worth $22.15.

Listings sell for $22.15 on average, from $10.67 to $40.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $22.15 that is $11K to $17K a year per listing.

Average price
$22.15inside the $15 to $100 sweet spot
Price range
$10.67–$40.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #33 within Horses. It carries 711 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#33in Horses
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
711per listing
Listings tracked
10

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Strongid Paste Horse Wormer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

40

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

9%

  • Brand 141%
  • Brand 221%
  • Brand 314%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Strongid Paste Horse Wormer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.2×

Search terms

Top Strongid Paste Horse Wormer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fenbendazole for horses16K/yr
  • fenbendazole paste28K/yr
  • strongid paste horse wormer10K/yr
  • pyrantel pamoate for horses5K/yr
  • fenbendazole horse paste5K/yr
  • fenbendazole paste for humans4K/yr
  • fenbendazole paste for horses3K/yr
  • fenbendazole horse4K/yr

Reviews and returns

What reviews say buyers love and hate about Strongid Paste Horse Wormer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Advertised Vs Actual Product”
19%of negative reviews mention “Taste-Overall”
0.3%of orders come back
“I cant comment about the taste”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Strongid Paste Horse Wormer questions

Answered from the same tracked data.