strongid paste horse wormer
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great$22.15avg listing price — sweet spot $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$10.67–$40.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good711.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$164K$164K/yr · 74K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, strongid paste horse wormer is a $164K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
strongid paste horse wormer market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $222K–$277K
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 10.0%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 6.3%
- Avg brand age
- 52 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
40
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
9%
- ATEAMIR41%
- Strongid21%
- Panacur14%
- MERCK Animal Health6%
- Intervet5%
- UltraCruz3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 8.2×
Top strongid paste horse wormer search terms
- fenbendazole for horses16K/yr
- fenbendazole paste28K/yr
- strongid paste horse wormer10K/yr
- pyrantel pamoate for horses5K/yr
- fenbendazole horse paste5K/yr
- fenbendazole paste for humans4K/yr
- fenbendazole paste for horses3K/yr
- fenbendazole horse4K/yr
Top strongid paste horse wormer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.
ATEAMIR$12.504.8★1,072 rev
Strongid Paste (pyrantel pamoate) Dewormer for Horses Broad-Spectrum Parasite Control 20 mL Syringe
Strongid$15.514.8★273 rev
(3 Pack) PANACUR Dewormer Horse Paste 10% 100mg Each
Panacur$40.994.7★1,356 rev
Merck Animal Safe Guard 25 Gram Paste Equine Dewormer
MERCK Animal Health$14.734.7★329 rev
Panacur Dewormer Horse Paste 10% 100mg
Intervet$15.704.7★1,650 rev
Newest
by launch date
Fenbendazole-Based Digestive Support for Horses and Poultry Intestinal Support Formula for Routine Animal Wellness
Ollistart$37.455 rev
Dewomer Fenbendazole Liquid for Horses Goats Dogs Cats Poultry & More Gut Health Immune & Digestive Support 100 mL
Dewomer$36.7510 rev
Paste for Horse Use Only 1.87%-3 Pack (6.08g Each)
Sangahama$20.3754 rev
60 ml Paste 4 Day Supply
UltraCruz$10.67202 rev
(3 Pack) PANACUR Dewormer Horse Paste 10% 100mg Each
Panacur$40.991,356 rev
Trending
90-day click momentumDewomer Fenbendazole Liquid for Horses Goats Dogs Cats Poultry & More Gut Health Immune & Digestive Support 100 mL
Dewomer$36.754.8★
Fenbendazole-Based Digestive Support for Horses and Poultry Intestinal Support Formula for Routine Animal Wellness
Ollistart$37.453.0★
Paste for Horse Use Only 1.87%-3 Pack (6.08g Each)
Sangahama$20.374.5★
Merck Animal Safe Guard 25 Gram Paste Equine Dewormer
MERCK Animal Health$14.734.7★
Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.
ATEAMIR$12.504.8★
What buyers say about strongid paste horse wormer
What buyers praise and complain about, mined from review topics.What buyers love
“As Expected”
“easy to store”
“Excellent product”
“great value for the money”
“Taste isn't bad”
“The consistency made it easy to measure without creating a mess which helped during use”
“much less mess than other brands Ive tried”
“easy to dispense”
“love the flavor”
“Product works”
What buyers complain about
“I cant comment about the taste”
“Wrong description”
“The flavor is terrible”
“had some issues with heat rash”
“gaps for air complete open mouth breathing stopped laying eggs I didnt know what was going on”
“It took about a month”
“It doesn't smell lovely”
“Ugh!!! Recieved it already used half way”
“yet a certain person doesn't like the lotion like texture - so we open up”
“This is a gel and it's sticky”
Top return reasons
Common questions
- Is strongid paste horse wormer profitable to sell on Amazon United States?
- The niche generates $164K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the strongid paste horse wormer niche?
- 10 brands and 40 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in strongid paste horse wormer?
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Flavor. The return rate is 0.3%.
- When does demand for strongid paste horse wormer peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 8.2× the quietest.
- What does it cost to enter the strongid paste horse wormer niche?
- Listings span $10.67–$40.99; the average listing price is $22.15 (sweet spot $15–$100). The average incumbent carries 711 reviews — the moat a new listing must climb.