Sterling Whiskers Cat Chew
PassSterling Whiskers Cat Chew scores 65 out of 100, a Pass. Shoppers spend an estimated $14K a year here, search demand grew >1,000% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 65 / 100Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 5165
- Market size
- $14K/yr17K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 46%top-5 click share · 20 brands · 32 sellers
Flapen Score
Sterling Whiskers Cat Chew against its category
The dotted line is the Pet Supplies average. Past it, Sterling Whiskers Cat Chew is stronger. Inside it, weaker.
Market
The Sterling Whiskers Cat Chew market on Amazon at a glance
Shoppers on Amazon United States searched for Sterling Whiskers Cat Chew 17K times last year and spent an estimated $14K. The top 5 brands take 79% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $14Ka year
- Top search term
- sterling whiskers cat chew9K searches a year
02 · Price
A sale here is worth $11.19.
Listings sell for $11.19 on average, from $5.42 to $19.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.19 that is $0 to $1K a year per listing.
- Average price
- $11.19under the $15 to $100 sweet spot
- Price range
- $5.42–$19.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 45.5% of listings are out of stock. The average listing ranks #479 within Health Supplies. It carries 294 reviews at 2.89 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 50%
- Out of stock, average day
- 45.5%
- Average rank
- #479in Health Supplies
- Average rating
- 2.89 starsAmazon United States average 4.42 stars
- Average reviews
- 294per listing
- Listings tracked
- 32
04 · Newcomers
5 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Sterling Whiskers Cat Chew products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
20
Sellers
32
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
18%
- Brand 149%
- Brand 211%
- Brand 310%
- Brand 46%
- Brand 53%
- Brand 63%
Search terms
Top Sterling Whiskers Cat Chew search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sterling whiskers cat chew9K/yr
- sterling whiskers catnip & silvervine chew5K/yr
- sterling whiskers chew2K/yr
Reviews and returns
What reviews say buyers love and hate about Sterling Whiskers Cat Chew
We read the reviews and the return reasons for every product selling here.
“No smell or taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sterling Whiskers Cat Chew questions
Answered from the same tracked data.









