Skip to content

Sterling Whiskers Cat Chew

Pass

Sterling Whiskers Cat Chew scores 65 out of 100, a Pass. Shoppers spend an estimated $14K a year here, search demand grew >1,000% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 51
Market size
$14K/yr17K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
46%top-5 click share · 20 brands · 32 sellers

Flapen Score

Sterling Whiskers Cat Chew against its category

The dotted line is the Pet Supplies average. Past it, Sterling Whiskers Cat Chew is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sterling Whiskers Cat Chew market on Amazon at a glance

Shoppers on Amazon United States searched for Sterling Whiskers Cat Chew 17K times last year and spent an estimated $14K. The top 5 brands take 79% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
7.4%
Market size, estimated
$14Ka year
Top search term
sterling whiskers cat chew9K searches a year

02 · Price

A sale here is worth $11.19.

Listings sell for $11.19 on average, from $5.42 to $19.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.19 that is $0 to $1K a year per listing.

Average price
$11.19under the $15 to $100 sweet spot
Price range
$5.42–$19.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 45.5% of listings are out of stock. The average listing ranks #479 within Health Supplies. It carries 294 reviews at 2.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
50%
Out of stock, average day
45.5%
Average rank
#479in Health Supplies
Average rating
2.89 starsAmazon United States average 4.42 stars
Average reviews
294per listing
Listings tracked
32

04 · Newcomers

5 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
5Amazon's first-year sales bar
Average brand age
27 months

Products

Top Sterling Whiskers Cat Chew products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

20

Sellers

32

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

18%

  • Brand 149%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Search terms

Top Sterling Whiskers Cat Chew search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sterling whiskers cat chew9K/yr
  • sterling whiskers catnip & silvervine chew5K/yr
  • sterling whiskers chew2K/yr

Reviews and returns

What reviews say buyers love and hate about Sterling Whiskers Cat Chew

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Smell”
0.6%of orders come back
“No smell or taste”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sterling Whiskers Cat Chew questions

Answered from the same tracked data.