Stanley Dog Toy

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

22K

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

5.0%

Market size, estimated

$27Ka year

Peak month

December5.5× the quietest month

Top search term

stanley dog toy8K searches a year

Listings sell for $24.57 on average, from $9.88 to $90.05. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.57 that is $0 to $2K a year per listing.

Average price

$24.57inside the $15 to $100 sweet spot

Price range

$9.88–$90.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #254 within Toys. It carries 342 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

16.6%

Average rank

#254in Toys

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

342per listing

Listings tracked

13

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months