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Stainless Steel Pet Bowl

Fail

Shoppers spend an estimated $62K a year here, so Stainless Steel Pet Bowl is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$62K/yr93K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
45%top-5 click share · 28 brands · 57 sellers

Flapen Score

Stainless Steel Pet Bowl against its category

The dotted line is the Pet Supplies average. Past it, Stainless Steel Pet Bowl is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Pet Bowl market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Pet Bowl 93K times last year and spent an estimated $62K. The top 5 brands take 49% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
5.6%
Market size, estimated
$62Ka year
Top search term
stainless steel pet bowl27K searches a year

02 · Price

A sale here is worth $12.00.

Listings sell for $12.00 on average, from $3.25 to $22.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.00 that is $1K to $3K a year per listing.

Average price
$12.00under the $15 to $100 sweet spot
Price range
$3.25–$22.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #48 within Feeding & Watering Supplies. It carries 6,678 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#48in Feeding & Watering Supplies
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
6,678per listing
Listings tracked
38

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Stainless Steel Pet Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

57

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

45%

Top 20: 83%

Open market

44%

  • Brand 112%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Stainless Steel Pet Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Stainless Steel Pet Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel pet bowl27K/yr
  • stainless steel pet bowls13K/yr
  • stainless steel pet food bowls8K/yr
  • metal pet bowls8K/yr
  • stainless steel cat dish7K/yr
  • shallow stainless steel cat bowl5K/yr
  • stainless steel cat dishes6K/yr
  • stainless pet bowl5K/yr
  • stainless steel shallow cat bowl3K/yr
  • stainless steel cat bowls whisker friendly4K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Pet Bowl

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Cleaning”
28%of negative reviews mention “Size-Overall”
3.3%of orders come back
“SO SMALL”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stainless Steel Pet Bowl questions

Answered from the same tracked data.