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Squishmallow Pet Bed

Fail

Buyers convert on only 0.3% of searches, so Squishmallow Pet Bed is a Fail.

Flapen Score
29
29 / 100
Ranks 3,876 of 3,978 Pet Supplies niches · −22 vs the category median of 51
Market size
$36K/yr403K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
68%top-5 click share · 9 brands · 11 sellers

Flapen Score

Squishmallow Pet Bed against its category

The dotted line is the Pet Supplies average. Past it, Squishmallow Pet Bed is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squishmallow Pet Bed market on Amazon at a glance

Shoppers on Amazon United States searched for Squishmallow Pet Bed 403K times last year and spent an estimated $36K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
0.3%
Market size, estimated
$36Ka year
Peak month
December4.7× the quietest month
Top search term
squishmallow dog bed184K searches a year

02 · Price

A sale here is worth $32.77.

Listings sell for $32.77 on average, from $14.26 to $53.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $32.77 that is $3K to $8K a year per listing.

Average price
$32.77inside the $15 to $100 sweet spot
Price range
$14.26–$53.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 37.2% of listings are out of stock. The average listing ranks #451 within Beds & Furniture. It carries 2,323 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
94%
Out of stock, average day
37.2%
Average rank
#451in Beds & Furniture
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,323per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Squishmallow Pet Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

11

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

4%

  • Brand 167%
  • Brand 216%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Squishmallow Pet Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.7×

Search terms

Top Squishmallow Pet Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squishmallow dog bed184K/yr
  • squishmallow pet bed84K/yr
  • squishmallow cat bed59K/yr
  • squishmallow bed20K/yr
  • squishmallows dog bed12K/yr
  • dog bed squishmallow7K/yr
  • squishmallows pet bed10K/yr
  • cat bed squishmallow4K/yr
  • squishmellow dog bed3K/yr
  • dog squishmallow bed4K/yr

Reviews and returns

What reviews say buyers love and hate about Squishmallow Pet Bed

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pet Friendly”
24%of negative reviews mention “Size-Overall”
2.8%of orders come back
“This thing is EXTREMELY small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Squishmallow Pet Bed questions

Answered from the same tracked data.