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Squirrel Dog Toy

Fail

The average product has 12,221 reviews to catch up to, so Squirrel Dog Toy is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$346K/yr291K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
69%top-5 click share · 10 brands · 54 sellers

Flapen Score

Squirrel Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Squirrel Dog Toy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirrel Dog Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Squirrel Dog Toy 291K times last year and spent an estimated $346K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
8.6%
Market size, estimated
$346Ka year
Peak month
December4.4× the quietest month
Top search term
squirrel dog toy151K searches a year

02 · Price

A sale here is worth $13.82.

Listings sell for $13.82 on average, from $6.35 to $23.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $13.82 that is $14K to $17K a year per listing.

Average price
$13.82under the $15 to $100 sweet spot
Price range
$6.35–$23.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #233 within Toys. It carries 12,221 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#233in Toys
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
12,221per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Squirrel Dog Toy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$69K$104K$138K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

54

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

10%

  • ALL FOR PAWS47%
  • Outward Hound20%
  • RUFFIN' IT9%
  • Best Pet Supplies5%
  • Browning5%
  • Vaulted Skulls & Co3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Squirrel Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Squirrel Dog Toy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • squirrel dog toy151K/yr
  • dog toy squirrel29K/yr
  • squirrel toy for dogs21K/yr
  • dog squirrel toy24K/yr
  • squirrel dog toys for large dogs19K/yr
  • squirrel dog toys for small dogs7K/yr
  • dog toys squirrel11K/yr
  • stuffed squirrel dog toy9K/yr
  • squirrel dog toys8K/yr
  • realistic squirrel dog toy5K/yr

Reviews and returns

What reviews say buyers love and hate about Squirrel Dog Toy

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
38%of negative reviews mention “Durability”
0.9%of orders come back
“It's just coming apart”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Squirrel Dog Toy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data