Is spreadable dog treat for lick mat profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 12 tracked products. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the spreadable dog treat for lick mat niche?

3 brands and 6 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in spreadable dog treat for lick mat?

Top complaints mined from reviews: Value For Money, Taste-Overall, Allergies. The return rate is 0.0%.

When does demand for spreadable dog treat for lick mat peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the spreadable dog treat for lick mat niche?

Listings span $6.17–$40.34; the average listing price is $19.28 (sweet spot $15–$100). The average incumbent carries 2,016 reviews — the moat a new listing must climb.

spreadable dog treat for lick mat

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.5M

$1.5M/yr · 680K searches

Avg price

Great$19.28

avg listing price — sweet spot $15–$100

Price range

Good$6.17–$40.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,015.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, spreadable dog treat for lick mat is a $1.5M/yr Amazon United States market (680K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

spreadable dog treat for lick mat market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 11.5%
Avg BSR: #401
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

BUDDY BUDDER90%
SKIPPY7%
BarkWell3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top spreadable dog treat for lick mat search terms

dog peanut butter255K/yr -12.3%10.6% conv.
peanut butter for dogs97K/yr -5.2%9.0% conv.
buddy butter93K/yr -3.2%10.8% conv.
dog safe peanut butter42K/yr -6.5%10.1% conv.
buddy budder26K/yr -15.9%7.5% conv.
lick mat treats17K/yr +12.9%3.1% conv.
puppy peanut butter21K/yr -10.3%10.0% conv.
buddy butter for dogs17K/yr -19.9%9.9% conv.
peanut butter for dogs safe16K/yr -24.7%8.7% conv.
dog lick mat spread14K/yr -5.5%3.5% conv.

All search terms

Top spreadable dog treat for lick mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BUDDY BUDDER Ruff Ruff Raw Natural Dog Peanut Butter Dog TreatMade in USA (17 oz Jars)

BUDDY BUDDER$14.014.5★5,762 rev

Pumpkin Pup Buddy BUDDER 100% Natural Dog Peanut Butter Healthy Peanut Butter Dog Treats Made in USA (17oz Jars)

BUDDY BUDDER$14.004.4★3,176 rev

Relax Rover Buddy Budder (Stress + Anxiety) 100% Natural Dog Peanut Butter Dog Supplment Made in USA 17oz

BUDDY BUDDER$16.964.3★875 rev

SKIPPY Creamy Peanut Butter Spread No Sugar Added Peanut Butter 7 g Protein Per Serving 40 Oz Jar

SKIPPY$6.174.7★2,855 rev

BUDDY BUDDER Bangin Bacon Peanut Butter 100% Natural 17oz Dog Treat Pill Pocket Made in USA

BUDDY BUDDER$13.954.4★1,313 rev

Newest

by launch date

BUDDY BUDDER Dog Peanut Butter 9 Pack Mixed Flavors 4oz Pouches Dog Peanut Butter Made in USA

BUDDY BUDDER$40.34164 rev

1y ago

BarkWell Peanut Butter Squeeze - 8oz Pouch All-Natural Dog Peanut Butter Sourced and Made in The USA Grain Free Dog Treat 100% Natural Lick mat Topper Puzzle Toy Fill

BarkWell$11.21134 rev

2y ago

BUDDY BUDDER 6 Pack Mixed Flavor Squeeze Packs 100% Natural Dog Peanut Butter Healthy Peanut Butter Dog Treats Made in USA (4oz Packs)

BUDDY BUDDER$27.17988 rev

2y ago

SKIPPY Creamy Peanut Butter Spread No Sugar Added Peanut Butter 7 g Protein Per Serving 40 Oz Jar

SKIPPY$6.172,855 rev

3y ago

BUDDY BUDDER Bangin Bacon Peanut Butter 100% Natural 17oz Dog Treat Pill Pocket Made in USA

BUDDY BUDDER$13.951,313 rev

5y ago

What buyers say about spreadable dog treat for lick mat

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly25%

“My dog enjoys it”

Taste-Overall19%

“Great Taste”

Flavor9%

“My dogs loved the flavor”

Quality-Overall4%

“Quality peanut butter”

Value For Money3%

“Well worth it”

Ingredients-Overall3%

“Nice clean ingredients”

Soft Feel3%

“Absolutely delicious and creamy”

Soothing/Teething3%

“Has been great to help keep my pup calm as he recovers from surgery”

Ease Of Use3%

“easy to use”

Artificial Sweeteners2%

“so I dont have to worry if it contains any artificial sweeteners”

What buyers complain about

Value For Money15%

“Expensive”

Taste-Overall10%

“It tastes terrible”

Allergies8%

“Bad allergic reaction”

Texture/Consistency-Overall8%

“Weird consistency”

Oily/Greasy6%

“Tasted like oil”

Indigestion5%

“Diarrhea”

Thickness5%

“Wish the consistency was a little thicker”

Smell4%

“Doesn't smell like regular peanut butter”

Flavor3%

“They dont like to flavor”

Stale/Rotten/Spoiled3%

“Not FRESH”

Top return reasons

Value For Money17%

Size-Overall13%

Flavor13%

Ingredients-Overall13%

Taste-Overall8%

Oily/Greasy4%