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Spreadable Dog Treat for Lick Mat

Spreadable Dog Treat for Lick Mat shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51

Market size 86Growth 20Conversion 93Competition 21Returns 100Price range 74Avg price 86Brand share 0Review moat 45Quality gap 40
This niche Category average · 3,978 niches

Is Spreadable Dog Treat for Lick Mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Spreadable Dog Treat for Lick Mat is a $1.5M/yr Amazon United States market (680K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Spreadable Dog Treat for Lick Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.5% over the last 90 days and 11.5% of searches end in a purchase.

$1.5M

revenue / yr

Units sold / yr80K
Search volume / yr-10.5%680K
Conversion rate11.5%
Avg price$19.28

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 6
Top-5 product click share75%
Open market0%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,016

Top Spreadable Dog Treat for Lick Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

$0$151K$302K$453K$604K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • BUDDY BUDDER90%
  • SKIPPY7%
  • BarkWell3%

Spreadable Dog Treat for Lick Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume680KCVR11.5%Products12Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,016Avg BSR#401
18K13KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Spreadable Dog Treat for Lick Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dog peanut butter255K/yr
  • peanut butter for dogs97K/yr
  • buddy butter93K/yr
  • dog safe peanut butter42K/yr
  • buddy budder26K/yr
  • lick mat treats17K/yr
  • puppy peanut butter21K/yr
  • buddy butter for dogs17K/yr
  • peanut butter for dogs safe16K/yr
  • dog lick mat spread14K/yr

What reviews say buyers love and hate about Spreadable Dog Treat for Lick Mat

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Pet Friendly25%

My dog enjoys it

Taste-Overall19%

Great Taste

Flavor9%

My dogs loved the flavor

Quality-Overall4%

Quality peanut butter

Value For Money3%

Well worth it

What buyers complain about

65% of reviews
Value For Money15%

Expensive

Taste-Overall10%

It tastes terrible

Allergies8%

Bad allergic reaction

Texture/Consistency-Overall8%

Weird consistency

Oily/Greasy6%

Tasted like oil

Spreadable Dog Treat for Lick Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
17%
2Size-Overall
13%
3Flavor
13%
4Ingredients-Overall
13%
5Taste-Overall
8%

Common Spreadable Dog Treat for Lick Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spreadable Dog Treat for Lick Mat 53/100 on Amazon United States — Worth a look. The niche generates $1.5M/yr across 12 tracked products. Search demand moved -10.5% over the last 90 days.
Search demand for Spreadable Dog Treat for Lick Mat on Amazon United States is steady year-round — the busiest month runs 1.9× the quietest.