Skip to content

Spongebob House

brand-locked demand (top 5 brands take 93% of clicks) — Spongebob House doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51

Market size 34Growth 18Conversion 27Competition 39Returns 79Price range 57Avg price 95Brand share 17Review moat 24Quality gap 50
This niche Category average · 3,978 niches

Is Spongebob House profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Spongebob House is a $166K/yr Amazon United States market (327K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 40/100.

Spongebob House: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.9% over the last 90 days and 2.2% of searches end in a purchase.

$166K

revenue / yr

Units sold / yr8K
Search volume / yr-13.9%327K
Conversion rate2.2%
Avg price$23.08

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers12 · 41
Top-5 product click share62%
Open market7%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement44%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews6,388

Top Spongebob House products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

$0$7K$13K$20K$27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

41

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

6%

  • Penn-Plax75%
  • LYYAB11%
  • Moonorange4%
  • Ameliade2%
  • MHYGKTXRA1%
  • Fiupan1%
  • Open — no brand owns it (6 brands, 6%)

Spongebob House demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume327KCVR2.2%Products25Brands12Top 5 Brands93%OOS Rate8.2%Rating4.5★Reviews6,388Avg BSR#764
8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Spongebob House search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spongebob fish tank decorations99K/yr
  • spongebob aquarium decor53K/yr
  • sponge bob fish tank decor27K/yr
  • spongebob fish tank20K/yr
  • spongebob fish tank decor14K/yr
  • spongebob house18K/yr
  • sponge bob aquarium decor11K/yr
  • spongebob mini figures12K/yr
  • spongebob aquarium10K/yr
  • fish tank decor spongebob5K/yr

What reviews say buyers love and hate about Spongebob House

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Value For Money17%

Good price

Color16%

Bright colors

Size-Overall14%

Perfect size

Quality-Overall9%

Seem well made

Advertised Vs Actual Product8%

BETTER THAN EXPECTED

What buyers complain about

73% of reviews
Durability17%

Second fish died in 8 days

Size-Overall12%

This came rolled up super tight

Quality-Overall12%

Varying Production Quality

Color9%

The orange is dull

Value For Money6%

Not worth the $$

Spongebob House return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Defective Material/Parts
10%
3Advertised Vs Actual Product
7%
4Value For Money
6%
5Color
4%

Common Spongebob House questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spongebob House 40/100 on Amazon United States — Skip it. The niche generates $166K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -13.9% over the last 90 days.
Search demand for Spongebob House on Amazon United States is steady year-round — the busiest month runs 1.6× the quietest.