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Splash Blanket

Fail

Shoppers spend an estimated $30K a year here, so Splash Blanket is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$30K/yr37K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
69%top-5 click share · 14 brands · 16 sellers

Flapen Score

Splash Blanket against its category

The dotted line is the Pet Supplies average. Past it, Splash Blanket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Splash Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Splash Blanket 37K times last year and spent an estimated $30K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
2.2%
Market size, estimated
$30Ka year
Peak month
December2.2× the quietest month
Top search term
splash blanket27K searches a year

02 · Price

A sale here is worth $36.98.

Listings sell for $36.98 on average, from $13.07 to $85.66. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $36.98 that is $0 to $4K a year per listing.

Average price
$36.98inside the $15 to $100 sweet spot
Price range
$13.07–$85.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Beds & Furniture. It carries 1,123 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#159in Beds & Furniture
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,123per listing
Listings tracked
20

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Splash Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

16

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • Brand 128%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 511%
  • Brand 64%

Demand

Splash Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Splash Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • splash blanket27K/yr
  • splash blanket for bed sex9K/yr
  • blanket for squirters655/yr
  • blanket for squirter147/yr

Reviews and returns

What reviews say buyers love and hate about Splash Blanket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Water Resistance”
16%of negative reviews mention “Water Resistance”
1.5%of orders come back
“Can something be too waterproof”
A buyer, on “Water Resistance”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Splash Blanket questions

Answered from the same tracked data.