Skip to content

Splash Blanket

a small market ($30K/yr) — Splash Blanket doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51

Market size 7Growth 19Conversion 27Competition 27Returns 84Price range 93Avg price 95Brand share 48Review moat 59Quality gap 23
This niche Category average · 3,978 niches

Is Splash Blanket profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Splash Blanket is a $30K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Splash Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.3% over the last 90 days and 2.2% of searches end in a purchase.

$30K

revenue / yr

Units sold / yr750
Search volume / yr-12.3%37K
Conversion rate2.2%
Avg price$36.98

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers14 · 16
Top-5 product click share69%
Open market24%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)6· 3 succeeded
Avg rating4.6★
Avg reviews1,123

Top Splash Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$9K$12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

16

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • Bedsure28%
  • LOOBANI13%
  • Rainmae12%
  • gogobunny12%
  • Sacred Weapon11%
  • Yaning4%

Splash Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR2.2%Products20Brands14Top 5 Brands76%OOS Rate0.0%Rating4.6★Reviews1,123Avg BSR#159
3K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Splash Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • splash blanket27K/yr
  • splash blanket for bed sex9K/yr
  • blanket for squirters655/yr
  • blanket for squirter147/yr

What reviews say buyers love and hate about Splash Blanket

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Water Resistance17%

Highly waterproof

Soft Feel15%

Extremely soft

Advertised Vs Actual Product10%

As advertised

Quality-Overall6%

Very well made

Value For Money5%

Money well spent

What buyers complain about

62% of reviews
Water Resistance16%

Can something be too waterproof

Size-Overall10%

SMALL

Leak-Proof7%

Leaked immediately

Ease Of Cleaning7%

still had to clean my entire bedding set because this isnt waterproof

Moist/Dry6%

Takes a while to dry

Splash Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Material Quality
7%
3Advertised Vs Actual Product
7%
4Water Resistance
6%
5Color
5%

Common Splash Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Splash Blanket 39/100 on Amazon United States — Skip it. The niche generates $30K/yr across 20 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -12.3% over the last 90 days.
Search demand for Splash Blanket on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.