splash blanket
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.98avg listing price — sweet spot $15–$100
Price range
Great$13.07–$85.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Review moat
Good1,122.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, splash blanket is a $30K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
splash blanket market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $18K–$28K
- units × avg price
- Launch success
- 50%
- 3 of 6 new (360d)
- Conversion rate
- 2.2%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
16
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
20%
- Bedsure28%
- LOOBANI13%
- Rainmae12%
- gogobunny12%
- Sacred Weapon11%
- Yaning4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top splash blanket search terms
- splash blanket27K/yr
- splash blanket for bed sex9K/yr
- blanket for squirters655/yr
- blanket for squirter147/yr
Top splash blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bedsure Waterproof Blanket for Bed King Size (90x86) - Soft Sherpa Fleece Plush ReversibleWaterproof Dog Blankets for Large Dogs Pet Couch Cover Furniture Protector Grey
Bedsure$41.524.5★8,926 rev
LOOBANI Waterproof Blanket for Bed: Reversible Soft Flannel Twin Bed Blanket 60 x 80 Leakproof Throw Spill-Proof Dog Pet Blanket for Couch Cover Movie Time Camping Travel Grey
LOOBANI$35.824.6★618 rev
80x90 Waterproof Bed Blanket for Couples Bed Intimacy Queen Size Splash Blanket Stain-Resistant Absorbent Washable Love Blanket Black Mattress Protector for Adults Water Proof Squirt Bed Cover
Rainmae$41.334.7★39 rev
gogobunny Waterproof Bed Blanket Reversible Sherpa Fleece Throw Blanket for Dog Puppy Cat Furniture Cover Protects Bed Couch Sofa from Liquid Pee and Pet Fur (Dark Purple 50x60 inches)
gogobunny$23.654.6★1,112 rev
Sacred Weapon Splash Blanket Plush Deluxe Mattress Protector VIP Waterproof Fleece Blanket Boonger Blanket with Moisture Barrier Stain Proof & Washable Queen/King Size Beige 80x80
Sacred Weapon$85.664.7★609 rev
Newest
by launch date
Sacred Weapon Mini Waterproof Throw Blanket for Bed Couch Sofa & Travel Plush Sherpa Fleece Mattress Protector Absorbent Washable Spill Proof for Adults Babies & Pets Purple 40x45
Sacred Weapon$42.56609 rev
Sacred Weapon Waterproof Blanket for Bed Intimacy Mini Sherpa Fleece Intimacy Blanket Love Throw for Couples Splash Stain Proof Absorbent Mattress Protector Travel Dark Red 40x45
Sacred Weapon$43.26609 rev
80x90 Waterproof Bed Blanket for Couples Bed Intimacy Queen Size Splash Blanket Stain-Resistant Absorbent Washable Love Blanket Black Mattress Protector for Adults Water Proof Squirt Bed Cover
Rainmae$41.3339 rev
QiyI Waterproof Blanket for Bed Couch Sofa Small Washable Reversible & Reusable Pet Dog Cat Throw Blanket Leakproof Stain Resistant Sofa Cover 40x60 Black/Light Grey
QiyI$19.86295 rev
QiyI Waterproof Blanket for Bed Couch Sofa Small Washable Reversible & Reusable Pet Dog Cat Throw Blanket Leakproof Stain Resistant Sofa Cover 40x60 Dk Purple/Lt Purple
QiyI$19.80295 rev
Trending
90-day click momentum
Waterproof Blanket for Bed - Blanket with Waterproof & Stain Proof Splash Resistant Machine-Washable Flannel is Soft and Comfortable Suitable for Sofa (60x80 Silver Gray/Dark Gray)
GROOSE$37.574.8★
Sacred Weapon Mini Waterproof Throw Blanket for Bed Couch Sofa & Travel Plush Sherpa Fleece Mattress Protector Absorbent Washable Spill Proof for Adults Babies & Pets Purple 40x45
Sacred Weapon$42.564.7★
80x90 Waterproof Bed Blanket for Couples Bed Intimacy Queen Size Splash Blanket Stain-Resistant Absorbent Washable Love Blanket Black Mattress Protector for Adults Water Proof Squirt Bed Cover
Rainmae$41.334.7★
QiyI Waterproof Blanket for Bed Couch Sofa Small Washable Reversible & Reusable Pet Dog Cat Throw Blanket Leakproof Stain Resistant Sofa Cover 40x60 Black/Light Grey
QiyI$19.864.6★
QiyI Waterproof Blanket for Bed Couch Sofa Small Washable Reversible & Reusable Pet Dog Cat Throw Blanket Leakproof Stain Resistant Sofa Cover 40x60 Dk Purple/Lt Purple
QiyI$19.804.6★
What buyers say about splash blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Highly waterproof”
“Extremely soft”
“As advertised”
“Very well made”
“Money well spent”
“makes cleanup a breeze”
“It's comfortable”
“doesnt leak through”
“It's durable”
“Great size”
What buyers complain about
“Can something be too waterproof”
“SMALL”
“Leaked immediately”
“still had to clean my entire bedding set because this isnt waterproof”
“Takes a while to dry”
“not too durable against dogs”
“Horrible quality”
“lacks absorbency”
“Chemical odor, possibly polyvinyl acetate, ethyl acetate, acetone or mixture”
“DOES NOT WORK AT ALL”
Top return reasons
Common questions
- Is splash blanket profitable to sell on Amazon United States?
- The niche generates $30K/yr across 20 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the splash blanket niche?
- 14 brands and 16 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in splash blanket?
- Top complaints mined from reviews: Water Resistance, Size-Overall, Leak-Proof. The return rate is 1.5%.
- When does demand for splash blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the splash blanket niche?
- Listings span $13.07–$85.66; the average listing price is $36.98 (sweet spot $15–$100). The average incumbent carries 1,123 reviews — the moat a new listing must climb.