Special Kitty Wet Food
MaybeShoppers spend an estimated $23.5M a year here. But the top 5 brands take 100% of clicks, so Special Kitty Wet Food is a Maybe.
- Flapen Score
- 63 / 100Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 5163
- Market size
- $23.5M/yr5.3M searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 30%top-5 click share · 4 brands · 137 sellers
Flapen Score
Special Kitty Wet Food against its category
The dotted line is the Pet Supplies average. Past it, Special Kitty Wet Food is stronger. Inside it, weaker.
Market
The Special Kitty Wet Food market on Amazon at a glance
Shoppers on Amazon United States searched for Special Kitty Wet Food 5.3M times last year and spent an estimated $23.5M. All 4 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 19.4% of those searches ended in a purchase.
Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.5M a year.
- Searches, last 12 months
- 5.3M
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 19.4%
- Market size, estimated
- $23.5Ma year
- Peak month
- April2.8× the quietest month
- Top search term
- fancy feast wet cat food3.0M searches a year
02 · Price
A sale here is worth $22.86.
Listings sell for $22.86 on average, from $9.38 to $37.10. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 10,000 to 12,500 of them. At $22.86 that is $229K to $286K a year per listing.
- Average price
- $22.86inside the $15 to $100 sweet spot
- Price range
- $9.38–$37.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $229K–$286K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Food. It carries 17,027 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Food
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 17,027per listing
- Listings tracked
- 51
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Special Kitty Wet Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans
- Price
- $25.73
- Rating
- 4.7/5
- Reviews
- 54,873
- Age
- 12y ago
Purina Fancy Feast Grilled Wet Cat Food Seafood Collection in Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans
- Price
- $20.59
- Rating
- 4.7/5
- Reviews
- 47,090
- Age
- 19y ago
Purina Friskies Wet Cat Food Variety Pack Tasty Treasures Prime Filets (With Ocean Fish and Tuna With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
- Price
- $9.38
- Rating
- 4.7/5
- Reviews
- 25,605
- Age
- 14y ago
Purina Fancy Feast Seafood Classic Pate Collection Grain Free Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans
- Price
- $25.49
- Rating
- 4.7/5
- Reviews
- 20,800
- Age
- 14y ago
Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans
- Price
- $20.88
- Rating
- 4.7/5
- Reviews
- 54,873
- Age
- 14y ago
Trending
estimated 90-day click momentum
Purina Friskies Wet Cat Food Variety Pack Oceans of Delight Flaked and Prime Filets - 48 ct. Can
- Price
- $37.10
- Rating
- 4.7/5
- Reviews
- 21,444
- Age
- 1y ago
Purina Fancy Feast Tender Ocean Whitefish Turkey Chicken and Salmon Feasts Wet Kitten Food Variety Pack - (Pack of 24) 3 oz. Boxes
- Price
- $21.23
- Rating
- 4.7/5
- Reviews
- 29,562
- Age
- 7y ago
Purina Friskies Extra Gravy Wet Cat Food Chunky 24ct Variety Pack (With Chicken Turkey Salmon Beef) - (Pack of 24) 5.5 oz. Cans
- Price
- $18.80
- Rating
- 4.6/5
- Reviews
- 21,602
- Age
- 8y ago
Purina Friskies Wet Cat Food Variety Pack Tasty Treasures Prime Filets (With Ocean Fish and Tuna With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
- Price
- $9.38
- Rating
- 4.7/5
- Reviews
- 25,605
- Age
- 14y ago
Purina Friskies Wet Cat Food Variety Pack Shreds With Beef Turkey and Cheese Dinner Chicken and Salmon Dinner and With Ocean Whitefish and Tuna - (Pack of 40) 5.5 oz. Cans
- Price
- $30.07
- Rating
- 4.7/5
- Reviews
- 29,202
- Age
- 8y ago
Newest
by launch datePurina Friskies Wet Cat Food Variety Pack Oceans of Delight Flaked and Prime Filets - 48 ct. Can
- Price
- $37.10
- Rating
- 4.7/5
- Reviews
- 21,444
- Age
- 1y ago
Purina Friskies Gravy Wet Cat Food Variety Pack Surfin and Turfin Prime Filets Favorites - 48 ct. Can
- Price
- $36.64
- Rating
- 4.6/5
- Reviews
- 20,678
- Age
- 1y ago
Purina Friskies Pate Wet Cat Food Variety Pack Seafood and Chicken Pate Favorites - 48 ct. Can
- Price
- $36.31
- Rating
- 4.6/5
- Reviews
- 32,951
- Age
- 1y ago
Purina Fancy Feast Gravy Lovers Variety Pack Feast Pate in Wet Cat Food Gravy - (Pack of 1) 4.5 lb. Boxes
- Price
- $21.99
- Rating
- 4.7/5
- Reviews
- 3,362
- Age
- 2y ago
Purina Fancy Feast Gourmet Wet Cat Food Variety Pack Petites Gravy Collection break-apart tubs 48 servings - (Pack of 24) 2.8 oz. Tubs
- Price
- $19.64
- Rating
- 4.6/5
- Reviews
- 6,884
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
4 falling
Sellers
137
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
30%
Top 20: 73%
Open market
0%
- Fancy Feast64%
- Friskies35%
- Sheba1%
- Blue Buffalo0%
- Open — no brand owns it (0%)
Demand
Special Kitty Wet Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.8×
Search terms
Top Special Kitty Wet Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fancy feast wet cat food3.0M/yr
- friskies wet cat food1.5M/yr
- 9 lives wet cat food133K/yr
- grain free wet cat food73K/yr
- wet cat food fancy feast89K/yr
- cat food fancy feast56K/yr
- friskies canned cat food49K/yr
- purina fancy feast wet cat food57K/yr
- friskies wet food52K/yr
- high protein wet cat food40K/yr
Reviews and returns
What reviews say buyers love and hate about Special Kitty Wet Food
We read the reviews and the return reasons for every product selling here.
“Strong odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Special Kitty Wet Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data