Special Kitty Cat Litter

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $337K a year.

Searches, last 12 months

287K

Growth, 90 days vs prior 90

-0.3%

Conversion, latest week

8.2%

Market size, estimated

$337Ka year

Peak month

August1.5× the quietest month

Top search term

cats pride litter104K searches a year

Listings sell for $14.36 on average, from $9.47 to $22.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $14.36 that is $18K to $22K a year per listing.

Average price

$14.36under the $15 to $100 sweet spot

Price range

$9.47–$22.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$18K–$22K

Returns

0.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #133 within Litter & Housebreaking. It carries 6,683 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

86%

Out of stock, average day

4.5%

Average rank

#133in Litter & Housebreaking

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

6,683per listing

Listings tracked

14

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months